Proton Holdings Berhad Company Vision & Mission Critique Essay

The Critiques on sight & Mission of Perusahaan Automobil Nasional (PROTON) mental imagery can be coiffure as an inspire rehearsal that consists of goal and purpose that an brass instrument would the like to achieve or accomplish in the mid- confines or long term futurity. It is intended to serves as a clear guide for choosing on-going and next course of action. It also deforms the driver controversy that will twist the disposal to achieve its design and goals. Mission is a statement or a written declaration that consist of organization core purposes. Norm exclusivelyy a mission statement runs unchanged over clipping. Mission statement serve as filters to separate what is important from what is not, a statement that understandably state which markets will be served and how for business organization and a statement that communicate a sense of future direction to the whole organization. visual sensation and Mission statement for an organization must be clear and appreh ensible by only staffin the organization.Mission statement is sparingly different from Vision statement, although both statements carry same bearing which lead and drive the connection by act as a railroad treat path in order for a company keep track on all course of action to achieve the organization objective and target. A mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. As mentioned earlier, it is important for a company to have its have got Vision and Mission statement and it is import for both statements are logically achievable and understandable. A vision helps to lead the company to its main objective. A mission defines the organization purposes. Vision of PROTON is to be A Leading globularly Mobility Solutions Provider. Mission statement of PROTON is to perpetually create innovative transites, products & run that win peoples hearts & minds.In my opinion, I do agree with the both Vision and Mission statem ents due to some creator and factors that will be briefly explain and critique on the side by side(p) paragraph. The reason I agree with the Vision statement because of several factors that physically may be observe and analyze on the result that associate to the statement. The name of A Leading describes the position of PROTON in the automotive industries in Malaysia. For past a few years back, PROTON did achieve on that direct as a No 1 ranking car maker and volume of sales in Malaysia Automotive industries. The ranking write down and become No 2 since year of Myvi launched by Perodua. The only reason PROTON drop in ranking due to several factors that makes the Brand name losing its customers confidence. Since PROTON serving being bought by DRB-Hicom, this Vision statement has been impose and to lead the company to get back on the No 1 ranking not only in Malaysia Automotive Industries but ranking No 1 globally in term of mobility solution supplier which will merely expl ain on next paragraph.The word Global being use and presence since PROTON start to export car to United Kingdom and acquired LOTUS. For the fiscal year of 14/15, PROTON had exported near 600 Units of various model of car (Proton Models) to almost 45% big automotive market around the globe. The emergence of explore & Development (RND) Division in Proton is also one of the main factors that the Vision statement has been setup as the Global Mobility Solutions Provider. With the ability to perform enquiry and learning on car engine, safety features and other related technology for developing a new car that meet the demand and currentrequirement of global environmental act, PROTON set a target to be the leading Global Mobility solution provider which resulted to ensure PROTON excel in future. In order to perform this, a knowledge transfer and word sense of new technology being make by PROTON and it resulted from joint speculation projects, exchange technology and others with various other automotive manufacturers around the world.The word of Mobility in the vision statement is referring to 6 main pillars of PROTON Business Structure. at that place are motor vehicles, technology provider, engineering returnss, manufacturing attends, benignant capital development and financial deem business. Motor vehicles manufacture refers to the development of passenger vehicles (Exora), Performance-niche (Preve, Suprima & Iriz), alternative propulsion (Saga EV, Exora EV, Preve EEV & Iriz EV-Prototype and has extravagantly intension to be develop and produce in future), moneymaking(prenominal) vehicles (All Model) and others (Prototype Engine). All this activity has shown a various results and this justify a constructive feedback on the vision statement setup by PROTON. It also inline with the objective to be a leading global mobility solution provider where all the 6 pillars had to be works unneurotic, by having a good human capital development through a professio nal training and supporting business through increase number of sales volume and high throughput of answer revenue.Besides that, PROTON has various dodging implemented to ensure all this 6 pillar working together, by having a contract assembly, component manufacturing (Proton Parts Centre), Sales & Service, Financing, Insurance and other for PROTON to build and develop a good platform to achieve the direct in leading global mobility solution provider. Besides that PROTON has the capacity to serve the concept of mobility solution provider because, under PROTON there is more than 1 brand that joint with PROTON such as LOTUS, MIYAZU, POTENZA and others. PROTON also has experienced adoption of different management, business military operation for sales and service brand such as Mitsubishi and Honda. With all this, it shows that the Vision is achievable and logically states the ability of PROTON to be at that particular level in future. On the mission statement, it is verified that PROTON mission give and defines the organization as a whole.The word Continuously Create refers to the PROTON activity that continuous and constantly put an effort to deliver better solutions to target recipients which is the customers. A rapid development of new product technology and to rapidly refinement all issuesrelated to products failure become one of the major priority by PROTON. It is true that there is quite a lot of malady on products but most of case solve within the time period set by the company. PROTON continuously develops an efficient and effective surgical operation in line with the needs and preference of the customer. For example, the appointment booking for service job done through phone call, reminder of service done by Customer Retention Executive, delivery of cars at the customer doors, and others. The speech communication of Innovative give the definition of new or improved solutions that is in force(p) to users or customer and environment. Customer al ways becomes the first priority to PROTON. In inventing a new technology and process, environmental issues and local act remain to be one of the factors to be looks into before any changes made.As at 2015, there is a zero cases Proton involvement in Environmental Issues in Malaysia. All environmental rules and regulation fully complied by PROTON. All PROTON Service equipment being certified with Jabatan Kesihatan dan Keselamatan Pekerja (JKKP) and follow the standard set by the disposal and local authority. Process, Products and Services refer to the Outcomes from the efforts and initiatives by PROTON. This can be seen by PROTON had impose rapidly training for all staff on the process operation, products knowledge and Service quality in order to ensure a good service provide to the customer. This also to ensure all service provided in line with the statement of Win Peoples hearts & Minds which desirable benefits by all stakeholders, especially to the customers and business partners .The main focalisation is to produce a quality services to all customers and to retain customer confidence on the service provided. This shows the commitment of PROTON to serve customer, stakeholders, employees and business partners by offering preferred and desired products and excellent services, delivering sustainable profit together with financial growth and sharing successes within the business process. As a conclusion, the Vision and Mission statement done by PROTON is clearly defines its objective and its target. Its reflecting the management aspirations for PROTON perform in high performance with support of its capabilities and creates the competitive conditions. The mission statement clearly identifies PROTON products service, specifies the customer needs and strategy to fulfil its and shows PROTON identities. Furthermore, the Vision statement shows clearly the company future strategic core and directionwhere PROTON should be in the future.