Nicomachean Ethics Essay

Ancient Greek philosopher Aristotle wrote the Nicomachean Ethics, portraying the significance of studying the realms of ethics and political science. In his work, Aristotle focuses on the theme of how human beings can attain the chief human good—happiness—at which everything aims. Aristotle argues that ethics, the study of moral character, and political science, the branch of knowledge and analysis of political activity and behavior, must be closely studied together in order to fully grasp the meaning of and obtain the good way of life. Aristotle believes that there is only one goal, one ultimate end for every individual—that is eudaimonia, translated as happiness, not as a feeling but happiness as the highest human good or a life full of activity. He claims that a person should live a way of life distinct from the lives of animals, where they only live for the sake of living or pleasure. 1 As human beings, people should use their power of speech to communicate and make rational decisions within a polity, striving to live their lives up to their full potential and to their full capacity for a happy life. 2 The life of politics, the via activa, is thus the key to the chief good or the best life for humans; however, the life of action must be of certain type of quality, in accordance with reason, since different actions may lead to the good or the bad life. In other words, a person’s actions must be in line with arete, with virtue or excellence. 3 Possessing virtue is having the ability to realize the good things, and doing them at the right time and the right way to get things done. Virtues can result to two different ways: a good or bad life. For example, President Lincoln versus Adolph Hitler—both of these men possess the virtue of wisdom, although they have used them disparately, one ending a Civil War in peace and the other manipulating others to killing millions of innocent people. To make it to the good end, Aristotle claims that we must practice virtue by, giving it a certain type of character or ethical quality to our actions. 4 Although human cannot acquire virtue by nature alone, nature allows and gives us the capacity to acquire virtue by learning and through exercising them in our lives. 5 By constantly acting with virtue, we cultivate habituation and ultimately we do not need to be self-controlled to do what is just. Instead, we become accustomed to do what is right willingly and naturally. Activities of good ethics or good moral character are virtues. And so, to best learn and exercise these virtues is by incorporating political science in connection to ethics. Aristotle asserts that the science of politics, the highest master of science combined with many other sciences, must be very well studied, for it is where moral laws are examined and its end, including the ends of other sciences associated with political science, will be the chief human good of all society. 6 Therefore, Aristotle presents the idea that the state must play an important role to aim and shape a society of good citizens, incorporating what the good life is: the life of virtue. 7 The state must look after its citizens morally, creating a type of society that will allow people to have a political life together; consequently, this political life will give them the opportunity and the ability to realize their wide range of capacities and their ideal life. Without the state, humans will not be able to experience the good life, the life of action. They are not self-sufficient enough to work alone, for they need others to be self-sufficient and happy. 8 Having a community will give every individual a chance to experience the struggle within the polity, in which he or she can exercise his or her many virtues, whether it be the ability to be courageous in the face of danger, the ability to make better judgements, or the ability to resist pain in the midst of hard criticism. Consequently, they build up their ethos or character, cultivating them to eventually living a happy life. The life of struggle, of politics, is the life where humans can have the chance to develop their full capacities, abilities, and strengths to overcome many hardships and difficulties. 9 Having a strong state does not achieve full satisfaction; hence, the state must know what eudaimonia is in order to direct and guide its citizens. It is necessary for the state to study and establish what is just and what is ethics. In this way, the state could inculcate what is moral through laws and education. Acquiring the chief good starts at home. Aristotle argues that a good state support an educational system, for a society that promotes morality is the best way of cultivating habituation in young children. 10 Having this strong educational system in the state will successfully encourage parents of each household to train their young children in good principles, abiding by the set of moral laws established in the community; as a result, they will naturally apply their good habits in their daily lives and ultimately gain the perfect virtuous life. Connecting the study of ethics and political science together can bring the whole society into a healthy life of virtue. Ethics is the key in which politics can utilize and produce a good society. By knowing what is righteous and what is ethics, the state can make the ultimate life of happiness possible for its citizens. Political science plays the role of establishing and enforcing good and moral character through an effective system that can guide and habituate every part and class of society. Ultimately, having access to a superfluous life of activity in a way that is in line with reason will let individuals life life to the fullest, of virtue and of happiness.

Ethical and Cultural Implications in the U.S. Supermarket Industry Essay

The supermarket industry in the U. S. is currently facing many challenges in ethics and culture. The industry not only consists of traditional grocers but other different types of retailers, like Wal-Mart and Target, that are attempting to make profits from the food industry. An estimation of the amount that consumers spend on food annually is $500 billion. The traditional supermarkets are losing their market shares because of supercenters like Wal-Mart, Costco, Sam’s Club and Dollar stores. In 2001, Wal-Mart became the largest seller of food. The supermarket industry is facing many challenges in attracting shoppers that are attracted to the lower prices offered at the larger supercenters. Approaches that supermarkets may focus on to attract more of the market share include offering organic foods, friendlier â€Å"neighborhood market† service, fully-prepared or semi-prepared foods, cultural and ethnic foods, friendly, helpful employees and service, technological advancements, digital signs, self-check-outs, and mobile terminals for employees making their services more available to customers. While the larger supercenters are providing much competition, it will force the supermarket industry to make the necessary changes that will attract customers who prefer friendlier service, quality foods, prepared foods, and quality service due to more advanced technology. Over time, the American consumer will be attracted to a food industry that caters to quality of product and service, rather than the supercenters that provide products at discounted prices and offer a lower quality of service and product. This paper addresses the ethical and cultural dilemmas facing the supermarket industry, and how it can make changes to ensure that both consumers and companies are ethical and culturally sensitive to the changing industry.

Is Organic Food Worth It? Essay

Organic farming began in the late 1940’s in the United States, and in recent years it has seen a dramatic increase in popularity. The sales of organic food have been increasing by about 20 percent a year over the past decade. The general belief is that organic items tend to be better for the consumer and the environment when compared to non-organic items. Organic foods are produced without the use of most synthetic fertilizers, sewage sludge, pesticides, antibiotics, added growth hormones, ionizing radiation, or genetic modification. Fields must be free of prohibited materials for three years before the soil can be used to grow organic crops. In the United States, organic foods and organic farming have been regulated by the USDA National Organic Program (NOP) since 2002. Although many people cannot tell the difference, there are multiple pros and cons between organic and nonorganic. People who buy organic are seeking assurance that food production is gentle to the earth, and looking for safer, purer, more natural foods. But are organic foods really worth the added expense? If cutting pesticides, hormones, and antibiotics off the menu appeals to you, organic foods may be just the ticket. In a recent poll, two-thirds of Americans surveyed stated they would like to be able to fit organic foods into their budgets. Part of our American culture is based on food and the way people treat themselves biologically by deciding what is acceptable to eat. Unfortunately a great portion of our society does not carefully think about the biological effects of certain foods. We live in an era of fad diets and health conscious purchases. For years people have consumed food without knowledge of how the production of what gets put on the dinner table entails. I have noticed especially over the last few years that our society has become more aware of organic farming and the nutritional effects from eating conventional foods. Controversy has sparked the question, what is organic, and is organic food biologically healthier for humans? Organic simply means food grown without the use of drugs, hormones, or synthetic chemicals. Crops are harvested without pesticides and farming techniques slightly differ from a conventional means of agriculture. What if I can’t afford organic foods? Don’t despair. There are things you can do to minimize your exposure to chemicals even when eating conventional foods. First, remove all visible fat from meats because chemical residues tend to accumulate there. Second, remove and throw away the peels from fruits and vegetables. Toss the outer leaves of leafy greens. Third, grow your own vegetable garden or a little herb garden on the window sill. If you live in the city, find out if there are gardening co-ops around your area. Fourth and most important, thoroughly wash all fresh produce to remove as much pesticide residue and bacteria as possible.

Migration and Folk Culture Essay Example | Topics and Well Written Essays - 250 words

Migration and Folk Culture - Essay Example An environmental push factor that constitutes a reason to migrate for me would be the creation of a dump site in or around my location of residence. Dump sites are highly toxic and I would have to relocate to an environment that meets my preferences. Contrary to migration push factors are pull factors (Rubenstein 297). Economically, a better job or pay would constitute a significant reason for me to migrate. A social factor in the same regard would be cultural diversity. I would like to move in a culturally rich place where every single culture is appreciated regardless of its origin. An environmental factor in the same line would be a chance to live in a place that highly seeks to address global warming and climate change in general. That is, a place that would go beyond all odds to make a difference in addressing climate changes. A personal habit that I follow that does not necessarily constitute a popular culture is dressing in the view that I dress like an American. Dressing is not necessarily a custom or culture, but it has encompassed my personal habits in more or less the two aspects. The origin of this habit is America. A custom that I follow is associating the old people with wisdom. Old people may not necessarily be wise, although I have become accustomed to that. Various communities in the world can be associated with this custom although it is not popularly practiced. I also follow the culture of rushing against time. Time is a valuable resource especially in the Western countries, a scenario that does not bypass my attention and practice. Europe and America can be regarded as the origin of this rushing and time keeping

Factory Girls Essay Example | Topics and Well Written Essays - 750 words

Factory Girls - Essay Example Having read and comprehended Leslie T. Chang’s Factory Girls, I would like to categorically state that the decision of the girls to relocate from the village to the urban centers was a sign of progress. However, challenging it was, it put them in the right path of improving their lives and moving towards the achievement of their goals. Indeed, the living conditions in the rural China at the time were quite depressing. It was quite unpleasant for the young girls to live in deplorable conditions characterized poverty, hunger and other social agonies. This necessitated their move to the urban centers to look for jobs and better living conditions. Had it not been for their movement, they would not have managed to get employment opportunities, acquire new clothes, fashionable shoes, mobile phones and manage to send money back to their families. To explore this topic, I would like to use Lu Qingwin (Min) as a case study. After getting fed up with the poor living conditions in her rural home, she opts to immigrate to the urban centre. Here, she hopes to lead a totally new life. She is convinced that relocating to the town will enable her to get a job and enjoy the pleasant town life. Even if she is faced with several problems, such as poor living conditions in the overcrowded dormitories, loneliness, low wages, long working hours, late salary payments, heavy fining policy on petty offenses, she lands into a job. It was a sign of progress because it granted her a chance to improve her life, further her education through attending evening classes, make new friends like Huang Jiao’e and Liang Rong and get money to buy clothes and high-heeled shoes and send back to her poor parents in the village. Had she not gone to the town, she would not have acquired such level of exposure. These are things which were unheard of in th e villages

Business Decision Making Essay Example | Topics and Well Written Essays - 1000 words

Business Decision Making - Essay Example It has done extensive market analysis and has been able to put measures of probability on the happening of each of the outcomes. However, these are subjective estimates as there is no past data to rely on. What decision the management of MPL finally takes depends a lot on whether they are risk-averse, risk-neutral or risk-loving. That would decide whether they opt for Maximax, Maximin or Minimax course of action (Jones 2004). Effectiveness of Decision Making Structure Decision making by a business organization is largely dependent on the structure of the decision making body. In a sole proprietorship organization, all decisions are taken by a single person. Hence, the entire decision making process is fast without any time consuming meetings and exchange of opinions. But, such decisions could also be incorrect at times as there are usually no inputs from other people. However, in organizations that have more than one owner, decision making is done through interactions between managin g partners and quite obviously decision making takes a far longer time than it takes in single owner scenarios. But, one must realize that though it is more time consuming, any decision making process that involves more than one person is better than a single person taking decisions. This is simply because while such decisions are taken, several, often differing, perspectives are considered and this aids in arriving at a more balanced decision (Cyert and March 1992). In case of MPL the decision making process is fairly inclusive and democratic in nature. Other than Lee Corbusier and Frank Lloyd, managers of three separate divisions meet once every month to discuss company strategy, market trends and receive departmental reports. This allows managers to micromanage their individual... The author begins with the description of the decision-making model of the company. The author thinks that decision-making by a business organization is largely dependent on the structure of the decision-making body. In a sole proprietorship organization, all decisions are taken by a single person. Hence, the entire decision-making process is fast without any time-consuming meetings and exchange of opinions. But, such decisions could also be incorrect at times as there are usually no inputs from other people. However, in organizations that have more than one owner, decision making is done through interactions between managing partners and quite obviously decision making takes a far longer time than it takes in single owner scenarios. But, one must realize that though it is more time consuming, any decision-making process that involves more than one person is better than a single person taking decisions. This is simply because while such decisions are taken, several, often differing, perspectives are considered and this aids in arriving at a more balanced decision (Cyert and March 1992). In the case of MPL, the decision-making process is fairly inclusive and democratic in nature. Other than Lee Corbusier and Frank Lloyd, managers of three separate divisions meet once every month to discuss company strategy, market trends and receive departmental reports. This allows managers to micromanage their individual departments while corporate decisions are taken by the management team.

Economics - war, crime, and terror Essay Example | Topics and Well Written Essays - 500 words

Economics - war, crime, and terror - Essay Example It is evident that war and other terror attacks are known to cause economic and psychological effects of varying intensity. Nonetheless, these impacts come from the indirect costs of crimes that differ through sectors, countries and time (Schneider & Meierrieks 17). The most notable consequence associated with crimes is the human loss. Terror activities are known to cause civilian mortalities ranging from hostage takeover to the bombings (Schneider & Meierrieks 14). Although this does not seem like a direct economic impact; however, panic is known to influence the economy. It affects consumption, as well as investment behavior of persons that can lead to market disturbances. Therefore, the feeling of insecurity has several repercussions hence can disrupt the population’s spending behavior. Businesses are the major targets of any terror attack (Schneider & Meierrieks 28). As a result, this affect the way insurance operates since the risks of terrorism are difficult to quantify the prices. Many people have argued that the economic consequence of international crime remains a medium to a long term issue (Schneider & Meierrieks 44). Civilization is important in the sense of believing that we are all under God. We are not supposed to be too hard on ourselves instead we should embrace love to one another. In addition, our Lord Jesus Christ will always be there for us, and he is not the kind to choose violence at the expense of peace. As a result, some parties will withdraw the troops and others mention the aim of strengthening their military in order to have a stronger nation. War is likely to have a significant impact to the change of foreign policy. Some of the target sectors in the policy include security and military. It is imperative that these aspects have a considerable impact on the economy of the country that enforces the policy (Schneider & Meierrieks 42). As a

Making references to at least two of the operas that we have studied, Essay

Making references to at least two of the operas that we have studied, write on the main features of opera as an art form - Essay Example The ma8in features of opera as an art form are historicism and social reflections, a strong impact on feelings and sensation and authentic nature. Opera is a form of art reflecting historical or social events, criticism and observation of the epoch. For instance, Prelude and Liebestod from "Tristan and Isolda" by wagner show that opera becomes a matter for critical attention in the light of this nostalgia for power it can give its listeners (especially this most famous listener), a nostalgia that works even now as a high-class aestheticist cult and longing for and pursuit of a pure experience. Opera is a phenomenon whose time has come, even if the form is practically speaking dead in terms of new writing and performance of the new. "But within a society which was a structural unity the knowledge of certain types of material could always be relied on, so that the author of a music-drama was always in the closest contact with his audience" (Wellesz and Kean 89). Prelude and Liebestod break up the order of the singing contest by praising sensuality and emotions. These forces, heard in the orchestra, are those of the prelude, whos e music momentarily reappears (Zuckermann 32). Similar to other forms of art, opera has a strong impact on feelings and sensation of the listeners. ... What is more, the emotional listener "fiercely resists all attempts to make him listen structurally -- more fiercely, perhaps, than the culture consumer who for culture's sake might put up even with that." ().In short, emotional listeners display a troubling anti-intellectualism and use music predominantly as an excuse for extramusical emoting. These are people who vigorously reject the romanticized excess of emotional listening. But rather than attempting to move beyond it, into the kind of critical awareness engendered by authentically modern music, they naively retreat to the music of periods which they believe (wrongly) to be safe havens from the forces of reification and the predominantly commodity character of music. Purity and simplicity are highly desirable attributes of music destined for paidela, lest its effects become diluted, mistaken, or confused. Instruments capable of panharmonic playing were therefore particularly troublesome. For instance, in Mozart's Overture from "Don Giovanni" the unique feature is extraordinary expression of desire and emotions in music. What emerges from Prelude and Liebestod from "Tristan and Isolda" is a "sense of Wagner as a way station, revolutionary in the sacralization of art and pursuit of synaesthesia, but still too confined to produce a completely 'pure' experience" (Zuckermann 37). It was not merely a matter of draining off specificity to achieve heightened mystery and a reformulation of the Subject, but also of problematizing the relationship between word and tone (Zuckermann 39). Following Wellesz and Kean (1950) 'the very complicated laws' that govern musical discourse; these lead to two independent spheres that, fused though they may appear to be,

Conduct a Literature Review Coursework Example | Topics and Well Written Essays - 1250 words

Conduct a Literature Review - Coursework Example Once each school is adequately funded, they might not find it challenging to support all their curricular and co-curricular activities much easily. However, many schools are not able to effectively discharge their roles mainly because of poor management of the available resources. Many schools have been, in the past, found to have misused their resources. Unknown to them, failure to be accountable for the school funds has had detrimental effects on the teaching and learning processes in these schools. Surprisingly, it is the school administrators who have been accused of engaging in such immoral and illegal acts. Instead of complying with their school budgets, they do choose to ignore and instead divert school funds to their personal uses. The sensitivity of this matter has attracted lots of scholars to conduct several researches aimed at unveiling these acts and helping to come up with measures that can be used to ultimately resolve it. Despite these attempts, a lot still need to be done to bridge the existing gap. In my research, I will have to carry out an extensive review on a lot of secondary resources that might be releva nt to my studies. To emphasize on the important contribution of management skills in public schools, Schultz & Shultz (2010) and Martindale (2011) state that self-discipline is paramount. In their opinion, a leader should always be ready to restraint themselves and refrain from any activity that might hinder the progress of their organizations. This view is supported by Gomez-Mejia (2008) who acknowledges that management is not a simple task because it does not only involve human, but also non-human resources. The findings of these scholars can be of much value if applied in this research. Management skills are necessary for the success of any public school in the country. Despite training as teachers, school heads should be equipped with managerial skills. These can be of

Curriculum Based Assessment Research Paper Example | Topics and Well Written Essays - 3000 words

Curriculum Based Assessment - Research Paper Example The research sought to establish the possibility of developing a formative assessment system. Teachers could use this system to grow their effectiveness in teaching learners with academic disabilities. Eventually, a comparative study showed that teachers were more effective on using this formative model. In this regard, the validity criteria and conventional credibility in writings, expressions, and spellings were emphasized. There were three key questions addressed in creating a curriculum based assessment procedures. This included the mode of structuring the activities of evaluation in order to produce adequate data, the parameters of measuring the results, and the possibility of using the data to grow educational programs (Stecker & Fuchs, 2000, P.130). These questions were answered using a systematic evaluation of three major issues relevant to each of the measures. The logistical feasibility of the measures and treatment of utility or validity of the measures were technically ev aluated. The procedures for developing the assessment have been specified and will be briefly discussed. Definition Curriculum is the content that is organized for delivery to students. It is done with respect to sequence and scope of methods and materials by intended learning results (Lemons et al, 2013, p.450). Curriculum based assessment is a term that is used to refer to school based assessment that evaluates student performance in accordance to what is being taught. Curriculum based test measures the functioning of student in relation to knowledge and skills as outlined in the curriculum. It is noteworthy that the curriculum-based measurement measures the progress and competency of a student in the basic areas of skill such as... This essay approves that curriculum based assessment is an approach to measuring the educational growth of each student. The main objective of the curriculum-based assessment is to assist teachers in testing the effectiveness of the lessons offer to individual students. Curriculum based assessment has both advantages and disadvantages. They are efficient and economical in that most of the important characteristics that are used in developing curriculum based measurement procedures are within the context of the ongoing instructions. This report makes a conclusion that the results of CBM research have provided a ground for developing standardized procedures of measurement used to evaluate the effects of modifying the students’ instructional program. A research on the student’s achievement effects on teachers of special education using these procedures proved that the effectiveness of instruction could be improved by the use of CBM in formative evaluation. The assessment of CBM focuses mainly on reading and math as a basic skill. The broad focus is on the measurement areas, basic skills, behavior and others. The basic skills of reading, spelling, math, written expression and critical thinking skills are assessed. Curriculum based assessment procedures focus majorly on special education planning and development. It is evident that response to intervention is nowadays common. This improves teaching and learning with regard to the effective component of RTI that requires particular attention from admini strators.

Behavioural Finance Essay Example for Free

Behavioural Finance Essay Hypothesis and the extent to which they can be explained by behavioural finance theories Finance that is based on rational and logical theories, such as the  capital asset pricing model  (CAPM) and the efficient market hypothesis (EMH). These theories assume that people, for the most part, behave rationally and predictably. The Efficient market hypothesis assumes that financial markets incorporate all public information and assets that share prices reflect all relevant to the firm information (Fama, 1970). Relevant information includes past information, publicly available information and private information. Efficient market is divided into three categories. Weak form efficiency is when stock prices reflect only the past information, semi-strong form is when past information and all publicly available information is reflected and strong form is when all the past, publicly available and information only available to company insiders is reflected on the stock prices. However, there are some anomalies and behaviors that couldnt be explained by EMH. Market participants often behaved very unpredictably. However there is a new study called behavioral finance that is trying to explain all these anomalies. Behavioral finance studies the irrational behavior of the investors. Weber (1999) makes the following observation: ‘Behavioral Finance closely combines individual behavior and market phenomena and uses the knowledge taken from both the psychological field and financial theory’. Behavioral finance attempts to identify the behavioral biases commonly exhibited by investors and also provides strategies to overcome them. Some of the main problems with EMH may be cause by heuristic responses to new information, psychological anchors, overconfidence, social fads, framing and regret avoidance and herd behavior. Overconfidence: According to Nevins (2004), overconfidence suggests that investors overestimate their ability to predict market events, and because of their overconfidence they often take risks without receiving commensurate returns. Odean (1998) finds that investors tend to overestimate their ability, unrealistically optimistic about future events, too positive on self-evaluations, over-weight attention getting information that is consistent with their existing beliefs, and over-estimate the precision of their own private information. Overconfidence about private signals causes overreaction and hence phenomena like the book/market effect and long-run reversals whereas self-attribution maintains overconfidence and allows prices to continue to overreact, creating momentum. In the longer-run there is reversal as prices revert to fundamentals. Psychological Anchors, Overreaction: Good news should raise a business share price accordingly, and that gain in share price should not decline if no new information has been released since. Reality, however, tends to contradict this theory. Oftentimes, participants in the stock market predictably overreact to new information, creating a larger-than-appropriate effect on a securitys price. Furthermore, it also appears that this price surge is not a permanent trend although the price change is usually sudden and sizable, the surge erodes over time. Heuristic responses to new information: Availability heuristic is used to evaluate the frequency or likelihood of an event on the basis of how quickly instances or associations come to mind. When examples or associations are easily brought to mind, this fact leads to an overestimation of the frequency or likelihood of this event. Example: People are overestimating the divorce rate if they can quickly find examples of divorced friends. People tend to be biased by information that is easier to recall. They are swayed by information that is vivid, well-publicized, or recent. People also tend to be biased by examples that they can easily retrieve. ( Tversky and Kahneman, 1974) Confirmation bias  is a cognitive bias whereby one tends to notice and look for information that confirms ones existing beliefs, whilst ignoring anything that contradicts those beliefs. It is a type of selective thinking. The reason for overconfidence may also have to do with hindsight bias, a tendency to think that one would have known actual events were coming before they happened, had one been present then or had reason to pay attention. Hindsight bias encourages a view of the world as more predictable than it really is (Shiller, 2000). This is the characteristic of investors, when looking back, seeing events that took place in the past as having been more predictable than they seemed before they happened. Likewise, things that didn’t happen seem, with hindsight, much less likely to have happened than they did beforehand. Self-attribution bias occurs when people attribute successful outcomes to their own skill but blame unsuccessful outcomes on bad luck (Shefrin, 1999). Availability bias is the availability deviation is a general rule or a mental shortcut which lets people guess the probability of a result and to what percent it may appear in their daily life. Those who commit such a deviation consider the easily recalled events more probable than those they can hardly imagine or perceive. Availability bias declares the persons tendency toward deciding and judging based on available and easily accessible data (Tversky and Kahneman, 1982). Herd behavior which is the tendency for individuals to mimic the actions (rational or irrational) of a larger group. Blackmore (1991) states ‘Within an hour of birth , humans engage in imitation’. There are a couple of reasons why herd behavior happens. Its unlikely that a large group could be wrong. After all, even if you are convinced that a particular idea or course or action is irrational or incorrect, you might still follow the herd, believing they know something that you dont. Recency bias is the tendency for people to place greater importance on more recent data or experience. This is the problem of putting too much weight on current events or data and not enough weight on past, historic trends. Many investors expect the market to continue rising in a current bull market; likewise, these same investors often expect a current bear market to get worse. Recency is shown in momentum investing when investors buy â€Å"hot† stocks simply on the basis of their recent strong performance. Kahneman and Tversky (1973) find that people usually forecast future uncertain events by focusing on recent history and pay less attention to the possibility that such short history could be generated by chance. It is believed the net effect of the gains and losses involved with each choice are combined to present an overall evaluation of whether a choice is desirable. However, research has found that we dont actually process information in such a rational way. In 1979, Kahneman and Tversky presented an idea called  prospect theory, which contends that people value gains and losses differently, and, as such, will base decisions on perceived gains rather than perceived losses. Thus, if a person were given two equal choices, one expressed in terms of possible gains and the other in possible losses, people would choose the former even when they achieve the same economic end result. Regret avoidance is the tendency to avoid actions that could create discomfort over prior decisions, even though those actions may be in the individual’s best interest. Researchers have argued that one of the reasons that investors are reluctant to sell losing positions is because to do so is to admit a bad decision. This reluctance can be linked to both regret avoidance and belief perseverance. To avoid the stress associated with admitting a mistake, the investor holds onto the losing position and hopes for a recovery. According to prospect theory, losses have more emotional impact than an equivalent amount of gains. Prospect theory also explains the occurrence of the disposition effect, which is the tendency for investors to hold on to losing stocks for too long and sell winning stocks too soon. The most logical course of action would be to hold on to winning stocks in order to further gains and to sell losing stocks in order to prevent escalating losses. The flip side of the coin is investors that hold on to losing stocks for too long. Investors are willing to assume a higher level of risk in order to avoid the negative utility of a prospective loss. Unfortunately, many of the losing stocks never recover, and the losses incurred continued to mount, with often disastrous results. The January-Effect is where the average monthly return for small firms is consistently higher in January than any other month of the year; in the UK this is observed in April. This contradicts with EMH, as EMH predicts that stocks should move at a random walk. January returns are greatest due to yearend tax loss selling of shares disproportionally (Branch 1977). Another anomaly of this type is the Weekend-Effect, where Fama (1980) found that returns on Mondays tend to be negative if compared to any other week day, but this has disappeared in the UK by the 1990s. Some theories that explain the effect attribute the tendency for companies to release bad news on Friday after the markets close to depressed stock prices on Monday. Others state that the  weekend effect might be linked to short selling, which would affect stocks with high short interest positions. Alternatively, the effect could simply be a result of traders fading optimism between Friday and Monday. Index effect is a phenomenon where the addition to, or deletion from, a stock index causes a change in the price, trading volume, volatility or operating performance of the stock concerned. A stock entering an index will automatically receive increased demand from institutional investors principally index tracker funds and exchange trade funds (ETFs) while a deleted stock will experience reduced demand. The fact that a stock jumps in value upon inclusion is once again clear evidence of mispricing: the price of the share changes even though its fundamental value does not. Another anomaly is P/E effect from CAPM model; portfolios with low P/E ratios outperform those with high. The low price-earnings ratio effect occurs because stocks with low price-earnings ratios are often  undervalued and their prices eventually rise because investors become pessimistic about their returns after a bad series of earning or bad news. A company with high price to earning tends to overvalued (De Bondt and Thaler, 1985). Winner-Loser anomaly De Bondt and Thaler (1985) found that shares which initially earn extreme positive return (winners) or extreme negative returns (losers) experience extended reversals in their performance over long horizons. De Bondt and Thaler (1985) suggested the overreaction hypothesis as an explanation of their result. This hypothesis claims that the market overreacts to information. That is, the market overweights the most recent information and underweights earlier information. However, this phenomenon is reversed when it is recognized that the market’s expectations were indeed an overreaction to the information released. This hypothesis also offers an explanation of the P/E effect. Fama and French (1992) showed that a powerful predictor of returns across securities is the ratio of the book value of the firm’s equity to the market value of equity. After controlling for the size and book-to-market effects, beta seemed to have no power to explain average security returns. One explanation is that investors overreact to growth aspects for growth stocks, and value stocks are therefore undervalued. According to some academics, the ratio of market value to book value itself is a risk measure, and therefore the larger returns generated by low MV/BV stocks are simply a compensation for risk. Low MV/BV stocks are often those in some financial distress. All of these anomalies may be explained by behavioral finance. Behavioural finance is the study of the influence of psychology on the behavior of financial practitioners and the subsequent effect on markets. Behavioural finance is of interest because it helps explain why and how markets might be inefficient. There are series of  behavioural biases  Ã¢â‚¬â€œ strange twists in human nature that cause us to act irrationally and against our own interests. On the other hand all of these anomalies may instead be an artifact of data mining. After all, if one reruns the computer database of past returns over and over and examines stock returns along enough dimensions, simple chance will cause some criteria to appear to predict returns. May be this is why some anomalies appear to be lost at some point of time e. g. the weekend effect during the 90s.

The Rhetorical Presidency Essay Example for Free

The Rhetorical Presidency Essay Jeffrey Tulis received his B.A. degree from Bates College, an M.A. from Brown, and a Ph.D. from the University of Chicago.   In 1996, he received the Presidents Associates Teaching Excellence Award.  Ã‚   He is currently writing a book on the problem of institutional deference, and he is co-editor of the Johns Hopkins Series in Constitutional Thought.   His thoughts in The Rhetorical Presidency are profound and worthy of discussion in any college setting.   His central claim concerns how the office of the president of the United States has changed from its conception created by our forefathers, especially in speech making. Presidential speeches were given to Congress, for the most part, and if there were speeches made to the public they were usually of a supportive nature bolstering courage concerning whatever might be facing the country at the time.   It wasn’t until after the civil war that public speech making became routine for the president.     Ã‚  We will cover that change from what the presidency used to be, and what it has become today by reviewing Tulis’ book The Rhetorical Presidency.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A political leader who gains power by appealing to people’s emotions and prejudices rather than their rationality is a fair description of where our understanding of the presidency is today.   It is interesting to note, however, that early legislation had been passed to thwart this very thing.   The fear, as Tulis explains it, of a demagogue during ‘normal’ times would be hard to control.   It would not be so terrible in war time, but if the president were to gain too much influence over the people under his leadership, it would be difficult to control the outcome. To elicit people’s emotional and prejudicial biases on an issue is very close to what we are experiencing today.   Never has America been in such a turmoil concerning leadership as it is in this present era.   More nation-wide polls concerning the ‘ratings’ of the president have been taken during the last two presidents than in all the history of America.   If fact, if we are to believe these polls, Clinton, who was elected by the narrowest margin of any president, and Bush never scored very high in public opinion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The founders of our country feared a popular president for this very reason, and instigated legislation so that decision making on a nation-wide level could not be done by one man.   Tulis describes it thusly, â€Å"demagoguery, republicanism, independence of the executive, and [the] separation of powers[1]†.   On the same page he also states, â€Å"for most federalists, ‘demagogue’ and ‘popular leader’ were synonyms, and nearly all references to popular leaders in their writings are pejorative.†    In one sense, I can see the dilemma, but sometimes, as Americans who can actually think for themselves, it would not be difficult to determine a correct course of action.   Our forefathers were not ignorant of this fact, and I believe there are still enough Americans with the same frame of mind to thwart an attempt to gain power by appealing to people’s emotions and prejudices.   A good example is Bush’s approval rating among the general public which wavers in the 30-40 percentile range.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the issues Tulis addresses is the use of speeches to gain the approval of the people in a given project affecting the United States.   One such project was the advent of the railroad.   It was during this era that presidential speeches went from mainly speaking to Congress to addressing the general public.   He also points out that this increase of speeches to the public was the precursor for â€Å"popular leadership† and the very thing the forefathers were trying to avoid in the presidency of the United States. Many of these speeches were simple ‘thank you’ remarks at public appearances where other speakers were featured prominently[2].   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One exception Tulis draws attention to is during Andrew Johnson’s administration.   The impeachment charges he faced were partly due to his â€Å"popular rhetoric violating virtually all of the nineteenth-century norms encompassed by the doctrine[3]†.  Ã‚   Influenced by the time era, he was made the butt of jokes and political cartoons that mocked him as a weak man.   Theodore Roosevelt’s presidency, however, is described by Tulis as a â€Å"series of rhetorical campaigns to secure passage of legislation to regulate the railroads[4]†. He truly believed that what he was doing was in support of the founding fathers and was an answer to the problems Congress was facing at the time.  Ã‚   To Roosevelt, the railroad problem was a crisis that required the temporary aid of a popular leader.   He felt after this issue was resolved things would return to normal again, at least as far as the presidency was concerned.   However, the role of demagogue was moved to permanence by Wilson, who was convinced that this separation of powers was the main cause of deficient leadership in America, and until it was changed America would not become the super power she capable of being.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wilson believed â€Å"The need for more energy in the political system is greater than the risk incurred through the possibility of demagoguery[5]†.   Even though Wilson was the only president to receive a doctoral degree (political science), and in spite of his published work, Constitutional Government in the United States, many were, and are, convinced that America can once again return to the leadership that was the very foundation of our nation as prescribed by our forefathers.   The fact that he represented one thing to the people and something quite different to Congress cost him his credibility, and his wavering in rhetoric was what eventually caused his failure as a president.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"The founder’s solution was to proscribe popular rhetoric always, hoping it would still be around if it was needed. Wilson’s solution was to prescribe it always, hoping that it would not be abused[6]†.   Abuse is the best description for it today.   Creating crises or pseudo-crises is what seems to be the norm for our political leaders.   Some still argue whether or not there were actually weapons of mass destruction in Iraq and further, many fear where this type of thinking will lead. As we learned from Lyndon Johnson’s â€Å"War on Poverty† rhetoric can get the nation into trouble.   When he declared â€Å"war† on poverty, he did so as a popular appeal to help those less fortunate people who were in desperate need of help.   It was the approach to the solution that caused it to fail.   Instead of addressing Congress with the need, and allowing them to produce legislation to support the idea, he made his appeal to the people, who were sympathetic to his cause, but because the proper channels were not followed, his idea was doomed to failure.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tulis ends his book with the concluding thoughts of reeducating Americans to the real purpose behind the office of presidency, and urges people to understand that a rhetorical president in ‘normal’ times is too risky for a balanced democracy.   His suggestions concerning the office of the president returning to what the forefathers intended is the strongest message he offers.   How America is going to do this, however, is quite another story.   Is the office of the President dangerously close to becoming a dictatorship?   I doubt it, but it is quite clear, as Tulis points out, that too much media attention leaves America with the feeling that the office of the President is becoming more like that of a king. Bibliography Tulis, Jeffrey K. 1987   The Rhetorical Presidency.   Princeton, New Jersey: Princeton University   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Press.

PEST Analysis: Brompton Bicycle

PEST Analysis: Brompton Bicycle Brompton Bicycle is a uk manufacturer bicycle based in Brentford, London by Andrew Ritchie in 1976. Models are named using a code to describe the handle bar type, number of gears and factory attached fixtures. An optional suffix is appended to show the inclusion of titanium upgrades. In Britain the clubs membership is changing, now 35-40% customers of Brompton are women. The average riders age has also dropped below 40. Its getting profit in uk . Brompton Bicycle is a British company that specialises in folding bicycles, commonly known as Brompton which is popular among bicycle commuters, especially in the UK, the Netherlands, and Japan. The Brompton design has remained fundamentally unchanged over three decades, although it has been steadily refined. The Brompton increases peoples independence and freedom so people can use this cycle wherever they can use. Approximately 22,000 bicycles are produced by the company each year and 70 percent are exported to asia and Europe. The compact dimensions of most folding bikes allow easy transport in public transport where travelling with a normal bike can be difficult or forbidden. We can this cycle in different style handlebar like c type handlebar, m type handlebar, s type handlebar and p type handlebar. -http://en.wikipedia.org/wiki/Brompton_Bicycle PEST ANALYSIS OF BROMPTON BICYCLE: Political factor: Many people are cycling on London major roads and it has nearly doubled since 2000 and TfL is targeting a 5% mode share for cycling by 2025. South West Trains is a part of Stagecoach Group, has joined forces with Brompton Bicycle to encourage passengers for cycle as part of a fully integrated low carbon journey combining bike and train. Every one like this bikes because it is efficient to ride but can be quickly folded into a package smaller than an average suitcase, so people can take wherever they like. Economic factor: Though exports account for around 75 per cent of its output, it continues to manufacture all of its bikes in the UK. Its getting profit here. Social factor: Brompton bike got a award, Mr Ritchie, who was awarded the prize that recognizes a lifetime contribution to design, he has spent 21 years perfecting to the Brompton, which is manufactured in Britain and sells around the world. At a reception in Buckingham Palace 50 years of British design genius was celebrating. Technological factor: When transporting a Brompton Bicycle by Train, Car plane or boat it would be beneficial to have a protective case. There is a need for such a protective case to also double as a fully functional bike trailer so it will attach to the rear of the bike and be used to transport light to moderate loads. -http://www.stagecoachgroup.com SWOT ANALYSIS OF BROMPTON BICYCLE: strength: Brompton bicycle is travel free and without booking restrictions we can use on rail, bus, underground, ferry or air services. Its that freedom to travel anywhere that gives folding bikes a magic quality. A folding bike can be new ways of travelling. Its have many colour with extra tall frame to fit tall riders. From 1976, Brompton was in business, but growth was infuriatingly slow. Today, Brompton Bicycle Ltd turns out 100 precision-crafted bikes a day from its cosy in Kew. Brompton bicycle sold in 27 international markets and servicing needs of the 200,000 Brompton users who are already on the road. They make something fashionable. People like the Brompton because its fun and it fits into their lives. In London, the bike is moving from being an issue of personal choice. On the corporate side, Brompton already leases a fleet of bikes to South West Trains at Waterloo. Mr Butler-Adams planned to provide package deals including bikes, training, storage and insurance to other companies.Brompton Bicycle is going to produce 25,000 bikes this year, achieving sales of  £7m-  £8m. Ritchie expects it to grow 25% a year under the leadership of managing director Butler-Adams. Brompton bicycle exports to markets to Netherlands, America, Germany, Japan and Scandinavia account for about 60% of its sales. weakness : Brompton bicycles seat pillars in both steel and aluminium versions. standard seat pillar, the Brompton and Brooks saddles can be up to 995mm from the ground. If customers inside leg is more than 33/84cm,he will almost need either of the longer seat pillars. So for the shorter people it can be difficult for ride. Its not adjustable as other bigger cycle. The merits and drawbacks of small and large wheels alike can be argued into the late hours. Opportunities: The Brompton is the only bike in the world to combine such ready portability with a first-class ride, and it creates countless new opportunities for using a bicycle. Malcolm Shepherd, Chief Executive of Sustrans said: Cycling England has been a crucial conduit for funding which has touched the lives of millions of people by making it possible for people to cycle for everyday journeys. And Brompton bikes are suitable for the every journey. Here are so many bike company competitor for the Brompton bikes. Alldays Onions, Bickerton- folding bikes. Boardman bikes, british eagle, claud bulter, dawes, etc.. bicycles are here. Like Brompton bickerton is also a folding cycle. It can be a main competitor. The Bickerton was a portable, aluminium folding bicycle designed by Harry Bickerton it had manufactured in the UK between 1971 and 1991. The bicycle was made of aluminium profiles and riding properties were poor, aluminium parts could never be properly locked in place. its weight and folded package size broke and it is cited by Andrew Ritchie as one of his inspirations in creating the highly successful Brompton bicycle. So the Brompton is better than any cycle thats why70% Brompton bike are exporting to asia and Europe. Threats: The UK folding bike Brompton is a curious company. Brompton bicycle exports for around 75 per cent of its output, it continues to manufacture all of its bikes in the UK. Brompton bicycles many parts are custom made so it may bring delays and extra costs for repairing than authorized dealers. The bike is less suited to long rides as most models have restricted gears. Riders requiring a bottom bracket to saddle top height of more than 715mm/28 can select an extended seat post to give a maximum saddle height of 775mm/30.5 -http://www.bikesandtrailers.com/folding-bikes/brompton.html Before doing any business first we have to do pest analysis in that country which is following: PEST ANALYSIS OF BANGLADESH: Political environment Bangladesh is a poor nation in South Asia its gained independence in 1971 against West Pakistan .After independence, Bangladesh has established a largely moderate and democratic majority as a Muslim country. The Bangladesh National Party and the Awami League traditionally have dominated Bangladeshi politics, with the AL in government since January 2009. Bangladesh was ruled by a military-backed caretaker government led by Fakhruddin Ahmed for two years prior to the return to democracy that was ushered in by the December 2008 election. The current Hasina government came to power in free and fair elections with an overwhelming majority in parliament. Economic environment The economy of Bangladesh is a developing country its per capita income in 2008 was est. US$1,500. According to the International Monetary Fund, Bangladeshs rank w3as the 48th largest economy in the world in 2009. The economy has grown at the rate of 6-7% p.a. over the past few years. Most Bangladeshis earn their living from agriculture. Although rice and jute are the primary crops, maize and vegetables are assuming greater importance Social environment Bangladeshi population is largely Muslim. There are many dialects of Bengali spoken throughout the region. The dialect spoken by those in Chittagong and Sylhet are particularly distinctive. In 2009 the population was estimated at 156 million. Religiously, about 90% Bengali people are Muslims and the remainder are mostly Hindus. Technological environment The Bangladesh have Space Research and Remote Sensing Organisation which operates remote sensing facilities in both French and American satellites, and it is applying meteorological and geographic data to such basic problems as soil fertility, water management, forecasting, and agricultural census work. In 1986 it became the first non-American organization and it got a award by the United States National Aeronautics and Space Administration. They provided training for Bangladeshi scientists and grants of equipment and technical assistance. Bangladeshi Atomic Energy Commission operates an experimental nuclear reactor and conducts as well important agricultural research on seeds, parasites, storage of harvested crops, and irradiation. http://www.traderscity.com/board/countrytargetedleads/Bangladesh.html PEST ANALYSIS OF INDIA: Political environment After Indias independence on August 15, 1947, India received most of the subcontinents 562 widely scattered polities, or princely states, as well as the majority of the British provinces, and parts of three of the remaining provinces. Muslim Pakistan received the remainder. Pakistan consisted of a western wing, with the approximate boundaries of modern Pakistan, and an eastern wing, with the boundaries of present-day Bangladesh. India is a Sovereign, Secular, Democratic country with a Parliamentary form of Government. The Constitution was adopted by the Assembly on 26th November 1949 and it came into force on 26th November 1950. Economic environment India is eleventh largest economy in the world by nominal GDP and the fourth largest by purchasing power parity. The country began to develop a fast-paced economic growth and free market principles were initiated in 1990 for international competition and foreign investment. Per capita income in india is $1,030, ranked 139th in the world, while its per capita (PPP) of US$2,940 is ranked 128th. Indias large service industry accounts for 55% of the countrys Gross Domestic Product (GDP) while the industrial and agricultural sector contribute 28% and 17% respectively. In 2006 India exported US$21.8 billion worth of merchandise to the United States and Indian imports from the U.S. rose 26.3% to $10.1 billion in 2006, up 146% since 2002. Social environment Current Population of India is around 1,150,000,000 (1.15 billion) people in 2010, of which Hinduism accounted for 80.5%, Islam is (13.5%), Christianity is (3.0%) and Sikhism (2.3%). these are the major religions followed by the people of India. There are 29 language in india. Technological environment The Indian software industry was grown from a mere US $ 150 million in 1991-92 to a staggering US $ 5.7 billion in 1999-2000.The annual growth rate of Indias software exported consistently over 50 percent since 1991. Indias software exports would be around $ 6.3 billion, in addition to $ 2.5 billion in domestic sale. -http://www.stylusinc.com/business/india/encyclopedia.htm -http://www.locatehotelroom.com/India/encyclopedia.htm PEST ANALYSIS OF NEPAL political environment An isolated, agrarian society until the mid-20th century, Nepal entered the modern era in 1951 without schools, hospitals, roads, telecommunications, electric power, industry, or civil service. The government encouraged import and export to promote good business and encourage growth which will hopefully result in a higher employment rate, higher salaries and a better standard of living for all in time. Economic environment Agriculture is Nepals principal economic activity which employing 80% of the population and providing 37% of GDP. Only about 20% of the total area is cultivable; another 33% is forested; most of the rest is mountainous. The main food crops are rice and wheat. The lowland Terai region produces an agricultural surplus is a part of which supplies the food-deficient hill areas. Export in recent years is approximately 70% of merchandise. Nepals merchandise trade balance has improved somewhat since 2000 with the growth of the carpet and garment industries. Social environment Nepals current population is 28,563,377 of which 80.6 percent are Hindu, 10.7 percent are Buddhist, 4.4% are Muslim, 3.6 percent are Kirat ,0.5 percent are Christian, and 0.4 percent are classified other groups such as Bà ¶n religion. Technological environment Nepal is a late starter in modem science and technology. it developed technological capabilities in some specific areas they are civil engineering, architecture, agriculture, metallurgy, water management, textile and paper manufacture, medicine, dyeing and food technology. http://www.visitnepal.com/business PESTEL ANALYSIS IN SRI LANKA POLITICAL ENVIRONMENT Socialistic predilection in Sri Lanka was unswerving, but as time passed by it gave room for investment overseas in 1978. Board of Investment operates as a sovereign legal bureau with investment in foreign countries as a focus. BOI is authorized to yield grants to organizations that meet the basic eligibility standards on minimal investment, employment and exports. When the organization fails to meet the standards then its projects have to be sanctioned by the respective departments of the government. BOI also deals with the 10 zones of free trade, which is known as the export-processing zones. BOI possess the authorization to relieve any confinements on the FDI Eleven huge privatizations were accounted for 34% of the FDI. Nevertheless due to the instable political conditions and conflicting ethnicity the advancement on this issue is been decelerate for years. The president sketched out regarding anti-privatization economical scheme in his electoral pronunciamento known as à ¢Ã¢â€š ¬Ã… ¾Mahinda Chintanaà ¢Ã¢â€š ¬Ã… ¸. Various enterprises of the state which designing itself to be privatized were not approved, this includes the airports and banks. Privatize. Organization was planned to be regulated by the government which will turn the loss into a profit-making organization. ECONOMIC ENVIRONMENT Sound rates of growth has been steady in Sri Lanka despite if its intense violence on ethnicity. Rich private demand of requirements, core industrialization, primarily the intensive labour textile industry and the advancement of domestic tea manufacturing hiked the growth rate of the economy. The well-disposed FDI policy of the government ensued the zooming inflows of capital. The deceleration in the global issues activated an acute condensation in the activities of the economy in the year 2001. Subsequently there was a recuperation in the sectors of the industries that is impelled by a firm external demand and an increased growth rates in the sectors relating to service resulted in a sizeable enlargement of economical activities though the tsunami that hit the sectors of agriculture was critically damaged. Deficits in the fiscal aspects are an important issue to the government, which has been diminishing in the years past. The current fiscal obligates to cut back deficits. There are many industries that imparts in great value to the GDP that engages greater population of the manpower, this comprises of the industry in tourism, and the service industries. When taking industries into consideration, it is the textile industry that yields greater sum of revenues in export. SOCIAL ENVIRONMENT Sri Lanka holds a populace of 20,238,000, of which Sinhalese constitutes about 74%, Sri Lankan Moors constitutes about 7.2%, Sri Lankan Tamils constitutes about 3.9% and the Indian Tamils constitutes about 4.6%. When religions are taken into consideration the Buddhists comprise a major share of 69.1%. Sri Lanka is prominently a rustic area that holds 79% of the population. The populace medial age is 30 and 7.8% constitute for an age group of 65 and over. The health index of Sri Lanka is fairly good when compared to other countries in Asia. The government has an expenditure of 46.3% from the 4% of the aggregate GDP for medical expenses of the country. The expected life span is 73.4yrs of the aggregate populace. TECHNOLOGICAL ENVIRONMENT The telecom sphere was improved to an incredible extent in terms of liberalizing right in the 90à ¢Ã¢â€š ¬Ã… ¸s. Act of Sri Lankan Telecommunication of 1991 founded the Sri Lanka telecom also known as the SLT, it awarded the permit to function in the global system. -http://www.kwintessential.co.uk/resources/global-etiquette/srilanka.html After analyzing the market we have found out that there is huge market opportunity in Sri Lanka to sell folding bikes. Due to low price there are more chances that Brompton folding bikes can become the market leader successfully after some time because of many reasons such as low cost, already operation exist in Sri Lanka and due to climate condition. If we talk about local competition, it is very less. The local players get the help by the government also where the government has distributed a project to provide good cycle facility supply to those households. Im a manager of this product and i want to make profit thats why Im going to launch this product in south asia. I will launch this product in sri lanka and will export in 3 other countries, they are Bangladesh, india and Nepal. It will be better to launch this product in south asia because there labour cost will be low and we can sell this cycles in low cost. Brompton bicycles cost in uk is  £600 and over. Here, labour cost is expensive than south asia so we cant export from here. In south asia there is a scope for this product. There is a great number of people who are using bicycle but they arent like Brompton they cant fold, they are difficult for their journey. so it will be a new kind of cycle in south asia. I can make a profit. It will be cheaper so most of the people will buy it. I can make a market over there. Here are different types to entering new market they are: Export Joint venture FDI Strategic alliances Among these methods im going to use joint venture method because it will be better for my profit if i will export from here it will cost expensive. First i will go sri lanka and will talk in srilankan embassy, i will choose one cycle company as my partner over there and i will do good business over there and will make profit. 4PS ABOUT THE PRODUCT: Product: my product is folding bicycle. Price: labour cost will be low so per cycle it will cost  £90. Place: i will open my company in Colombo kingdom of sri lanka because there i can gget more facility than other place. Promotion: The literacy rate is 92% in Sri Lanka which is considered as a good rate. To sell the Brompton folding bikes every company more emphasizes on direct marketing such as event or trade show and personal selling. We will give this news first all over in sri lanka later 3 other countries by tv news and international news paper. MARKETING PLAN: Our product have made plan for Brompton folding bicycle for next five yrs. To increase our sale and profit we will spend half of our advertisement budget on personal selling because by this only we can aware consumers about our products and persuade consumers to buy the products. PRODUCTION CAPACITY: During the first year, product will be imported to Sri Lanka And later the demand of the product goes 3 other countries to have a manufacturing Unit can also be considered. This will result in better pricing of the product will result in more sales and Profits. BUDGET: Selling expenses: Staff salaries, Sales support and distribution staff expenses are included. The total expenditure is  £ 1210000.00 Sales and advertisement: For radio advertisement = £5000 Newspaper/magazine = £6000 Tv ad = £25000 Sales promotion = £250000 including customer awareness program Customer oriented = £200000 Trade oriented = £750000 Support line = £600000

Alcoholism :: essays research papers

Alcoholism, chronic and usually progressive illness,. Alcoholism is thought to arise from a combination of a wide range of physiological, psychological, social, and genetic factors. It is characterized by an emotional and often physical dependence on alcohol, and it frequently leads to brain damage or early death. More males than females are affected by alcoholism, but drinking among the young and among women is increasing. Consumption of alcohol is apparently on the rise in the United States, as is the total alcohol consumption and prevalence of alcohol-related problems in the former communist countries of Eastern Europe and the former Soviet Union. This increase is paralleled in other countries, including developing nations. After 1980, however, consumption remained relatively stable in many western European nations. Development Alcoholism, as opposed to merely excessive or irresponsible drinking, has been thought of as a symptom of psychological or social stress or as a learned, maladaptive coping behaviour. More recently, and probably more accurately, it has come to be viewed as a complex disease in its own right. Alcoholism usually develops over a period of years. Alcohol comes to be used more as a mood-changing drug than as a foodstuff or beverage served as a part of social custom or religious ritual. Initially, the alcoholic may demonstrate a high tolerance to alcohol, consuming more and showing fewer adverse effects than others. Subsequently, however, the person begins to drink against his or her own best interests, as alcohol comes to assume more importance than personal relationships, work, reputation, or even physical health. The person commonly loses control over drinking and is increasingly unable to predict how much alcohol will be consumed on a given occasion or, if the person is currently abstaining, when the drinking will resume again. Physical addiction to the drug may occur, sometimes eventually leading to drinking around the clock to avoid withdrawal symptoms. Effects Alcohol has direct toxic as well as sedative effects on the body, and failure to take care of nutritional and other physical needs during prolonged periods of excessive drinking may further complicate matters. Advanced cases often require hospitalization. The effects on major organ systems are cumulative and include a wide range of digestive-system disorders such as ulcers, inflammation of the pancreas, and cirrhosis of the liver. The central and peripheral nervous systems can be permanently damaged. Blackouts, hallucinations, and extreme tremors may occur. The latter symptoms are involved in the most serious alcohol withdrawal syndrome, delirium tremens, which can prove fatal despite prompt treatment.

The Smoking Truth :: essays research papers

The Smoking Truth   Ã‚  Ã‚  Ã‚  Ã‚  There are three major stereotypes when it comes to people who smoke. The three stereotypes are; all smokers are unhealthy, all smokers can’t stop smoking because they are so addicted, and they all started smoking to fit in with the group. Growing up I can remember everybody telling not to smoke because it was bad for you, but I never understood why until I took notice to my dad. My dad smokes maybe a half a pack a day and his teeth and clothes show it. He is always out of breath and coughing up Phlegm but you just can’t judge all smokers by just one smoker. So I chose a specific group of smokers to observe them because they were the perfect group to prove or disprove the stereotype since they resembled many of the groups of smokers around the campus. On the balcony right beside my window is the perfect place for a group of smokers to socialize because there is a nice view of Morgantown and it’s not really in the open so they have some kind of privacy to talk about what ever they want. I watched a specific group of smokers who got together about five times a day to share stories and make plans for the night to come. This group consisted to two girls and three guys. The first guy always wear’s a white West Virginia University hat turned around backwards, looks as if he works out, about five foot eleven and usually has on a T-shirt and shorts. The second guy is what you would call chubby. He’s not really sloppy fat but he’s not skinny either. He has a couple of chins and a pretty hefty gut. Like the first guy he always a white West Virginia hat with a slightly different logo and he tip’s the hat up slightly so it looks as if a strong breeze could blow it off. The third guy is huge. I think he may p lay football because I see him wake up early every morning with his gym gear on walking down the street with the other football players. He usually wears a tight t-shirt to show off his bulging muscles and a pair of Kaki shorts. The first girl has blond hair and deep blue eyes. She likes to wear tight t-shirts and pants even though she isn’t the fittest girl.

The Genius of Stanley Kubrick :: Exploratory Essays Research Papers

The Genius of Stanley Kubrick Many movie directors have mastered a genre or two. Wes Craven and John Carpenter are two of the horror film legends. Alfred Hitchcock is probably one of the five greatest directors of all time, with thrillers being his primary claim to fame. George Lucas has been the reigning king of science fiction ever since the release of Star Wars. John Ford is arguably the premier director of westerns. In my opinion, however, Stanley Kubrick may be the person who mastered more genres than any other director. Kubrick was a movie-making genius, much like Steven Spielberg. Anyone you meet on the street can probably name five Spielberg movies. Not many people, however, are aware that Stanley Kubrick was the director of The Shining, Full Metal Jacket, A Clockwork Orange, 2001: A Space Odyssey, Spartacus, Dr. Strangelove, and eleven other movies. For my money, The Shining is the greatest horror film ever made. The setting is a real hotel in an isolated area of Colorado. The movie starred Jack Nicholson and Shelly Duvall. The hotel is completely abandoned except for a man, his wife, and their young son. The movie is a master-piece. Under Kubrick's direction, Jack Nicholson gives the greatest performance of his career. The Shining will scare the hell out of anyone. In one scene the boy discovers the word "murder" written on a wall. He, however, views the word on a mirror, and thus reads it in reverse as "redrum". He then proceeds to mutter the word "redrum" in an eerie manner at various times throughout the movie. The crazed character played by Nicholson chases his son through a maze of tall shrub hedges during a blizzard. The scene is incredible and so is the entire movie. Any fan of horror and/or Jack Nicholson, who has not seen this movie, should rent it immediately. Amazingly, The Shining is the only horror film that Stanley Kubrick made during his forty-nine year career. In my opinion, it is the best of its genre, even better than Hitchcock's Psycho. Among the ten greatest war movies of all time, I would include Saving Private Ryan, The Bridge on The River Kwai, Platoon, and Apocalypse Now. Stanley Kubrick's Full Metal Jacket also belongs on this list. No other movie has depicted boot camp the way Kubrick did in this 1987 film. The hair on my arm was literally standing up by the time the movie had completed the segment dealing with boot camp.

All the Wrong Moves Case Essay

What’s the right decision –making process for Nutrorim? I think, it is necessary to change democratic management for authoritative management. Because Mr. Don nobody takes. It is very democratic, loyal to employees, he tries to listen to all and make the right decision. And his employees do not perceive it. You need to change his style of management. The democratic leadership style is a very open and collegial style of running a team. Ideas move freely amongst the group and are discussed openly. Everyone is given a seat at the table, and discussion is relatively free-flowing. Some managers adopt democratic leadership to please their subordinates but fail to follow the technique in its entirety. They might simply take in all the ideas and end up never implementing them. Disadvantages: Employees might take advantage of the situation, The decision making process is very time consuming due to the need for consensus and agreement and this can be risky in the situations when a quick decision needs to be taken. One way, and one way only. That is the nature of the style of the authoritarian leader. Employees must do precisely what they are told to do by the leader, without any questions or creative input. This style of leadership is most often used when a company needs to make a quick decision, or with a large number of workers who are poorly skilled and who need to be controlled. The authoritative style of leadership carries many disadvantages, including a high risk of hostile divisions, lack of motivation and absence of new and diverse ideas in a team. But for Don currently need this style of management. From this it can make a quick decision. Or he can in the process of developing the decision to use the democratic style of management, and in the decision is the authoritarian style.

Global Burden Of The Disease Health And Social Care Essay

Cervical malignant neoplastic disease is a major public wellness issue ; it is the 2nd most common malignant neoplastic disease among adult females in the universe, and one of taking cause of decease by gynaecologic malignant tumor in developing states. ( I. Shahramian and co-workers 2011 ) Besides, cervical malignant neoplastic disease is one of the most preventable and curable malignant neoplastic disease when it is detected early, and this is due to its slow patterned advance, since it take several old ages to turn from a noticeable precursor lesion. This cardinal characteristic provides a big window of about 10 old ages or more for effectual early sensing of the precancerous lesion, and forestalling its patterned advance to invasive malignant neoplastic disease. From this position, good organized bar attacks have been applied by high income states over the past 50 old ages, and have resulted in a singular diminution in morbidity and mortality from this invasive disease. The showing plan is a successful illustration for effectual bar from cervical malignant neoplastic disease, it has been used in the Nordic states ( Denmark, Finland, Iceland and Sweden ) ; this plan was examined by the International Agency for Research on Cancer ( IARC ) in 1960s and it was found that the mortality rate in these states fell by about three- 4th, The most drastic lessening was marked in Iceland by 84 % and this was due to the broad mark age scope for testing in this state. ( whomb people ) However, over the same period, developing states have failed through utilizing the same plan to cut down the load of the disease, and cervical malignant neoplastic disease continues to endanger the lives of 1000s of adult females, this may be due to the deficiency of an effectual bar scheme. We will seek in this paper to reexamine the determiners of cervical malignant neoplastic disease testing among Algerian adult females, to clarify the outstanding barriers sing showing and to foreground the chief factors act uponing the single wellness behavior, for this survey, we will utilize the Health Belief Model as a conceptual model, we will explicate the construction of the Health Belief Model ( Becker ) and how the different concepts of the theoretical account could foretell the adult females ‘s wellness behavior sing cervical tumor showing, eventually the application of this theoretical account as a guiding model to anchor behavioral intercessions and to better attitude of adult females sing malignant neoplastic disease showing will be discussed.Epidemiology of cervical cancer/ planetary load of the diseaseGlobal overviewWorldwide, cervical malignant neoplastic disease is the 2nd most common cause of decease among adult females ( ACCP2004 ) with an estimation of 493,00 0 new instances, and 274,000 deceases happening every twelvemonth harmonizing to the statistics of the International Agency for Research on Cancer ( GLOBOCAN, 2002 ) In 2008, 530000 new instances were diagnosed, more than 85 % of the planetary load were registered in developing states ( where it remains the most common malignant neoplastic disease seen in adult females and it accounts for 13 % of all female malignant neoplastic diseases ) , In the same twelvemonth, the cervical malignant neoplastic disease was responsible for 275000 deceases, approximately 88 % of which occurred in developing states 53000 instances in Africa, 31700 in Latin America and the Caribbean, and 159000 instances in Asia. ( GLOBOCAN 2008 ) The figure below shows incidence of cervical malignant neoplastic disease by state, it should be noted that informations from developing states might be underestimated as the official statistics in these states are non dependable. hypertext transfer protocol: //globocan.iarc.fr/factsheets/cancers/cervix-bar.pngRegional overviewAlgeria is a big North African state, extended from the Mediterranean Sea down to the Sahara, with about 37 million dwellers. Algeria has a population of 11,51millions of adult females whose ages are 15 old ages and older, ( WHO/ICO2010 ) which means that about the tierce of the Algerian population is at hazard of developing cervical malignant neoplastic disease. Cervical malignant neoplastic disease is the 2nd most common malignant neoplastic disease among Algerian adult females after the chest malignant neoplastic disease, â€Å" Current estimations indicate that every twelvemonth 1398 adult females are diagnosed with cervical malignant neoplastic disease and 797 dice from the disease † ( WHO/ICO2010 ) About 10, 5 % of Algerian adult females are estimated harbour cervical HPV, and about 77, 1 % of cervical malignant neoplastic diseases in Algeria are related to HPV 16 or 18. ( WHO/ICO 2010 ) But we should observe that even these statistics might be underestimated, The economic impact of cervical malignant neoplastic disease is significantly heavy for the province. The intervention of a individual patient returns to about 2.5 million dinars ( a‚ ¬ 20,000 ) , with this cost we we can accomplish 2000 vilifications ( smear trial cost 20 a‚ ¬ ) and vaccinate 30 adult females.Natural history of cervical malignant neoplastic diseaseUnderstanding the procedure of developing cervical malignant neoplastic disease is a important measure to plan an effectual plan of bar. More than 99 % instances of cervical malignant neoplastic disease are attributed to cervical HPV infection, which is a sexually transmitted disease ( STD ) , the virus is acquired by both work forces and adult females through sexual activity, the infection is normally symptomless and transient. HPV is the most common STD in the universe ; it affects â€Å" about 50 % to 80 % of sexually active adult females at least one time in their life-time † ( ACCP 2004 ) , they contract it in their adolescent, 20 or early 30s. There are more than 100 genotypes of HPV that have been identified, and which are numbered by order of their find, approximately 13 types can take to invasive cervical malignant neoplastic disease and they are known as high oncogenic hazard ( 16,18,31,33,35,39,45,51,52,56,58,59,66 ) ( WHO 2007 ) The two most common are 16 and 18 doing about 70 % of all invasive cervical carcinoma ( 60 % related to HPV 16 and 10 % to HPV 18 ) the whom people The others types of HPV are known as low hazard and they normally associated with venereal warts ( particularly 6 and 11 ) which can turn in the venereal portion in both work forces and adult females ( neck, anus, vulva, vagina, phallus, and scrotum ) and they cause a important morbidity. ( WHO2007 ) , They are really seldom associated with cervical malignant neoplastic disease, but can take to low class alterations in cervical cells which are really similar to those caused by high hazard types. These low lesions are symptomless and impermanent, nevertheless, in some fortunes can germinate and take to high lesion or invasive malignant neoplastic disease. Table: summarizes the different phases taking to cervical malignant neoplastic disease ( ACCP2004 )HPV infectionLow-grade lesionsHigh-grade lesionsInvasive malignant neoplastic diseaseHPV infection is highly common among adult females of generative age. The infection can prevail, take to cervical abnormalcies, or decide on its ain. Low-grade lesions are normally impermanent and vanish over clip. Some instances, nevertheless, advancement to top-quality lesions. High-grade lesions, the precursor to cervical malignant neoplastic disease, are significantly less common than low-grade lesions. High- grade lesions can develop from low-grade 1s or straight from relentless HPV infection. Invasive malignant neoplastic disease develops over the class of several old ages and is most common among adult females in their 50s and 60s. Beginning: Adapted from PATH 2000. HPV is a necessary cause but non sufficient to come on from HPV infection to invasive cervical malignant neoplastic disease, there are other lifestyle factors that increase the chance to develop the malignant neoplastic disease including high para, immature age at first bringing, being in polygamous matrimony, adult females with hubby ‘s adulterous sexual relationship ( D. Hammouda and co-workers 2004, 2011 ) , long term usage of unwritten contraceptive method, baccy smoke, certain dietetic lacks, hapless sanitation, multiple sex spouse, low socio economic position, and life in a rural environment. In add-on, co-infection with HIV, Chlamydia Trachomatis, and Herpes Simplex Virus type 2 ( HSV 2 ) . , ( whomb people ) HPV was incriminated in many other anogenital malignant neoplastic disease ( anus, vulva, vagina, and phallus ) and malignant neoplastic diseases of the caput and cervix. Understanding that HPV is the primary implicit in cause of cervical malignant neoplastic disease has focused attending on the potency of early sensing of the infection through the cervical showing. Screening for cervical malignant neoplastic disease is based on the usage of the Papanicolaou cytology technic ( Pap smear trial ) in which doctors or nurses expose the neck by speculum and take cells from the squamous epithelial tissue and transmutation zone to observe unnatural precancerous cells. The American College of Obstetrics and Gynaecology suggest that adult females should have the first testing trial 3 old ages after the first sexual intercourse They besides recommend that adult females should go on having cytology testing annually until the age of 30, from than they can have it every 3 old ages. Harmonizing to the same college, menopausal adult females have a lower opportunity to develop unnatural cervical cells ; nevertheless, there is no upper age bound to halt the showing. ( Whom people ) Primary bar have focused on hygiene and cut downing hazards factor by â€Å" cut downing the figure of sexual spouses and promoting the usage of barrier preventive particularly rubbers, † ( ACCP2004 ) Recently a new vaccinum which has the potency to protect against certain type of HPV infection ( 16 and 18 ) has been licensed to underpin the preventative plan against cervical malignant neoplastic disease. The vaccinum has been used in many developed states and shown great consequences in cut downing the load of the disease, but it has non been introduced in Algeria yetPap smear as a cervical malignant neoplastic disease testing trialAlgeria is one of the development states where cervical malignant neoplastic disease remains a major wellness public issue. although the application of testing plan, a big population remain under screened, the result are really modest and the incidence of cervical malignant neoplastic disease is ever high and this could be contributed to the deficiency of consciousness about testing trial among adult females and some specific cultural wellness beliefs barriers, non surprisingly that big proportion of the patients are diagnosed with advanced phase of th e invasive cervical malignant neoplastic disease, interestingly, even most of the wellness attention suppliers have ne'er had a pap vilification. ( ref hazard factor ) . Surveies show that comprehensive cervical malignant neoplastic disease showing is modest in low resources states ; hence a low engagement in Pap vilification and a low follow up when it is done the first clip. It has been stated that testing plan in these states and even among minorities and Aboriginal adult females faced many obstructions ; deficiency of sufficient research lab substructure, high cost of wellness attention, unequal trained wellness attention suppliers, absence of supplier ‘s recommendation and a deficiency of appropriate educational plans in these states that indicate the hazard factors of this disease, the importance of testing at early phase, and the power of the Pap smear trial to observe the disease in its premalignant phase and so the possibility of full remedy and bar. ( S.T. Tavafian 2012 ) In add-on to these financess and human resources lacks that can hindrance an effectual and organised testing intercession, there is besides the deficiency of cognition from the patients sing preventable cervical malignant neoplastic disease every bit good as the socio-cultural position barriers, such as embarrassment from pelvic scrutiny that have been argued as one of taking obstruction to non having testing trial, ( S.T. Tavafian 2012 ) another factor is the fright of topic and the entrenched belief that malignant neoplastic disease can non be cured, the deficiency of optimum cognition about testing patterns ; this utmost fatalistic attitude about malignant neoplastic disease among different states lead adult females to see diagnosing as a â€Å" decease sentence † and so the turning away of the trial, ( V.Thomas and co-workers 2005 ) there is besides undertakings identified spiritual beliefs, the limited linguistic communication ability as another major perceived barrier, t he deficiency of societal support, the low socio economic position and the unequal functional wellness literacy. There is a survey that has been conducted in Spanish among low income Latinas, that found that adult females with unequal functional wellness literacy are 16 times less likely to have a Pap smear trial ( S.T. Tavafian 2012 ) It has been illustrated that Individual ‘s beliefs, cultural background, cognition about a peculiar unwellness are significantly interconnected with the health care seeking and wellness promotional behavior, Al-Neggar and his co-workers concluded that some misconceptions and incorrect beliefs may carry on to the hapless pattern of cervical malignant neoplastic disease testing among adult females, despite the equal cognition sing the hazard factors ( Al-Neggar and co-worker ( 2010 ) . One of theoretical theoretical accounts that could be used to place the determiner of malignant neoplastic disease showing and measure the influence of people ‘s beliefs on their determinations to take up malignant neoplastic disease showing is the wellness belief theoretical account. Harmonizing to the constructs of this theoretical account, persons are more likely to take up testing if they are motivated plenty about their wellness, and they regard themselves as susceptible to develop malignant neoplastic disease, believe that effectual intercession would be good to cut down the susceptibleness and the badness of the status.Health belief theoretical account as a theoretical model for foretelling behaviorThe wellness belief theoretical account is one of the theory the most normally used in wellness publicity and wellness instruction, ( chapter 4 ) it was developed in the early 1950s by a group of societal psychologists to explicate the widespread failure of people to follow the disease preventative plans suggested and testing trial recommended to observe and forestall the disease at its symptomless phase, Subsequently it was applied to analyze the response of patients to diagnosed disease and their conformity with prescribed medical regimens. ( Nancy and co-workers 1984 ) This theoretical account aims to explicate the patient ‘s ideas procedure behind his preventative attitude instead than his behavior after acquiring the unwellness. The underlying construct of the theoretical account is that wellness behavior and willingness of people to prosecute in a preventative plan or to take up a screening trial are determined by personal beliefs and perceptual experience of the disease in add-on to the different resources available to forestall its happening, ( chapter 4 ) The theoretical account provides guidelines to develop schemes for effectual intercession and execution by leting contrivers to understand the grounds for non conformity with the recommended suggested preventative systems. This theoretical account assumes that person ‘s wellness behavior is determined by five psychological factors: perceived susceptibleness, perceived earnestness, ref perceived benefits and perceived barriers to effectual conformity ; cues to set into action, late, there are others concepts that have been added to the theoretical account called modifying or actuating factors such as mass media enterprises, run, personal stuffs, societal support, wellness professional and self-efficacy. ( V.Thomas and collegues 2005 )Copier le tableauArticulation of cervical malignant neoplastic disease testing behavior to the HBM modelIn this subdivision ; I will seek through the concepts of the Health Belief Model to explicate the relationship between adult females ‘s belief and wellness behavior in Algeria Perceived susceptibleness: personal hazard or susceptibleness is referred to the personal belief about the likeliness of undertaking a disease ( S.T. Tavafian 2012 ) , it is one of the most powerful factor that influence people to follow a healthy behavior, â€Å" the greater the perceived hazard, the greater the likeliness of prosecuting in behaviors to diminish the hazard ( chapter4 ) . For testing plan, adult female will be interested to take up a smear trial if she is cognizant plenty of the possibility to acquire cervical malignant neoplastic disease by undertaking HPV infection, and that she is exposed to this hazard every bit long as she is sexually active. The HBM predicts that adult females are more likely to follow with cervical malignant neoplastic disease testing recommendation if they believe that they have risk factor of cervical malignant neoplastic disease ( Glanz et and co-workers 2008 ) , and frailty versa, the belief of non being at hazard for cervical malignant neoplastic disease or HPV infection preclude ( deter, empeche ) adult females to prosecute in such plan, And this is why most virgin adult females in Algeria underestimate the necessity ( believe the futility ) of smear trial as they think they are protected from the hazard of HPV infection because they are non married. Or in other words, because there is no sexual intercourse, virgin adult female does non comprehend her exposure to cervical malignant neoplastic disease, although surveies show that HPV has been found in some female virgins, which means that the virus does non ever necessitate perforating sex to be transmitted, And that it may be spread through non pe rforating sexual contact ; and even within married adult females, the construct that HPV infection is related to multiple sex spouse make them believe they are safe from the hazard since they have one spouse, disregarding the hubby sexual behavior, as many work forces in Algeria have adulterous sexual relationship underground that the married woman unawares, and so she does n't see herself as susceptible to the hazard. Another badgering factor is that youngest adult females consider malignant neoplastic disease to be an aged disease, while older adult females harmonizing to cervical showing age bound might believe that they are no longer at hazard ref ( V.Thomas 2005 ) , and so there is a incorrect perceive of susceptibleness. Perceived badness: refers to the earnestness of the disease as assessed by the patient, it is normally based on medical information or personal cognition from telecasting, wireless or cusps, or it may come from the belief of a individual about the effects that would make a peculiar disease whatever clinical such as decease, disablement, or societal like household life and societal dealingss ( chapter4 ) , ( S.T. Tavafian 2012 ) , For testing trial, if adult females believe that cervical tumor is a terrible disease that would take to serious troubles for her and her household, she will see bar as a precedence and so she is more likely to have a Pap smear trial. Besides holding knowledge about Pap smear trial and its importance to observe the invasive disease at early phase will actuate her to have one, because many adult females realise the badness of cervical malignant neoplastic disease but lack cognition of testing plan, and available service. Despite the acknowledgment that cervical malignant neoplastic disease is a serious issue, most of adult females in Algeria believe that there is no intervention, which make them see testing trial as futile and this possibly reflects the spiritual beliefs and the cultural background that may act upon their attitude, Algeria population as most of Muslims agree that unwellness, recovery and decease are all determined from God, so â€Å" The bulk believe that testing would non protract their lives and when the clip of decease comes no 1 can force it off † ( K, Salman2011 ) Another point is that the fright from possibility of designation unnatural cells would needfully take to other probes frequently influence the willingness of the adult females to go to, particularly when there is no 1 to watch the kids during the showing and the deficiency of important support. ( chapter4 ) In Algeria, as in many other Arabic states, â€Å" malignant neoplastic disease showing is normally recommended for diagnostic intents instead than being used as a tool for secondary bar † ( K, Salman2011 ) most of adult females consider the absence of seeable symptoms as a mark of good wellness hence they do non seek wellness attention unless the disease manifests itself and starts to disenable her day-to-day activities, and so the malignant neoplastic disease is frequently diagnosed at its advanced phase. Perceived benefits is about the individual ‘s sentiment on how much may new behaviour lessening the hazard of a peculiar disease, the HBM predicts that most people have tendency to follow new behavior which is seen as a healthy behavior when they believe the capableness of this new behavior to diminish their hazard of developing a disease ( Glanz and Colleagues 2008 ) Perceived benefits play a major function in the acceptance of secondary preventative intercessions such as showing, for illustration, if adult females believe that Pap smear is of import for early sensing of the precancerous lesions and bar of malignant neoplastic disease that will actuate them to take part in secondary bar pattern by seeking cheques up and periodic showing. Therefore adult females are non expected to prosecute in any screening plan unless they perceive that this plan is potentially good to cut down the hazard, and so wellness attention suppliers should explicate to the patient the ability of testing trial to observe alterations in neck before they develop to malignant neoplastic disease, which make intervention easier and bar effectual. Sensed barriers: relate to the person ‘s vision of the obstructions he will confront if he decides to follow a new behavior. In order to set about a recommended behavior, a individual needs to believe that the benefits expected from it outweigh the results of his old behavior ; this enables him to get the better of the sensed barriers and to follow the new behavior ( chapter4 ) For illustration, if adult female believes that benefits of undergoing a screening trial outweigh the obstructions that she may confront, she is more likely to obtain Pap trial. Previous surveies have showed that adult females who perceived the Pap smear testing as a painful and awkward procedure were less likely to obtain cervical malignant neoplastic disease showing, in the same surveies adult females reported many cause that deter them to take the action, such as a negative old experience, included hurting, hemorrhage, or being faced with inexperient practician who did n't explicate the process to them during taking the sample, linguistic communication troubles was another barrier due the perceive that she will be unable to pass on decently with the wellness attention supplier, and to construct a trusting relationship. Even those who appreciated the necessity of the showing, the fright of the trial procedure was a great obstruction for them, as most of adult females find it uncomfortable, and perceive the metal speculum as a painful instrument. ( Abdullah 2009 ) Shyness is another major hinderance that may discourage testing procedure, and It is really common for adult females to decline to uncover her organic structure parts to undergo a physical test or a medical processs particularly when the wellness supplier is a adult male, and even the treatment about a sensitive wellness issue like matrimonial relationship, sexual activity and reproductively is regarded as really private, and should n't be disclosed to other people, particularly work forces, and even hubby may sometimes non be involved in his married woman ‘s wellness issue if it is related to her generative variety meats. ( K, Salman2011 ) Cues to action: are the ensemble of events, things, people that motivate a individual to alter his behavior, and this can be aggregate media such as telecasting, wireless, advice from a household or friends, cusps, information booklet, runs, recommendation from wellness supplier, ( chapter4 ) Womans are more likely to take up a pap trial if she receives adequate information about the benefits of the trial from her GP or Gynaecologist, if she receives advice from another adult female who had the trial, if she is encouraged by a member of her household particularly the hubby or if she knows person in her cortege with a history of malignant neoplastic disease, all those factors are susceptible to cut down the sensed barriers to malignant neoplastic disease showing. Perceived self-efficacy: it refers to the belief of the individual in his ain ability to follow the behavior required, because people by and large do n't prosecute in making something unless they believe they are able to accomplish it. ( Chapter 4 ) Modifying factors: in add-on to what it has been already said, There are other factors that seem to act upon the willingness of adult females to take up the trial such as unequal cognition about the showing, deficiency of swearing relationship with the wellness provide, deficiency of assurance in the importance of the trial, high cost of the trial, fright of the consequence of the trial and superstitious notion that speaking about malignant neoplastic disease would convey it, some stigmata imposed by the community and even sometimes the household that cervical malignant neoplastic disease is related to promiscuousness, Perception of the Pap vilification as a menace for the adult female ‘s virginity, some fatalistic attitude that unwellness, recovery and decease are associating to â€Å" god ‘s will † and that testing trial is futile, Low socioeconomic position, deficiency of societal support, poorness, deficiency of wellness insurance ( J.Hatcher and co-workers 201 1 ) , childhood sexual maltreatment, fleshiness, low degrees of instruction, kid attention, deficiency of transit.Cervical malignant neoplastic disease screening- publicity intercessions based on HBMToday, the HBM is used by many research workers to guideline the development of schemes for effectual wellness intercession, In this subdivision, I will seek to summarize some determination from the different intercessions based HBM that push me to propose this theoretical account to better adult females ‘s behavior in Algeria. The wellness belief theoretical account has been used by several survey, entirely or combined with other wellness publicity theoretical accounts to and to better belief and behavior among adult females sing the showing plan, an illustration of this survey, has been conducted in Iran, in 2010, this survey showed that the â€Å" HBM has formed the footing for an interventional plan to better behavior among Persian adult females † , ( S.Tavafian2012 ) , The survey was conducted with 70 volunteers- aged between 16 and 54 old ages, and they had ne'er received Pap trial, the participants were divided into many little groups, and each group underwent a session of 2 hr preparation. For the informations aggregation tool, a self-administered multi-choice questionnaire was developed based on the constructs of the HBM. The personal belief and wellness pattern of all the adult females were assessed pre intercession and four months subsequently, the findings reported that wellness instructi on based on HBM concept was effectual, and could advance the participant ‘s cognition and better the different constituents of the theoretical account ( sensed susceptibleness, badness, benefits, and barriers ) .The developing plan that has been used enhanced the willingness of adult females to pattern the testing trial significantly. The survey concluded to the fact that instruction plan based on HBM concepts can alter adult females ‘s wellness beliefs, heighten their cognition about the cervical malignant neoplastic disease and the screening trial, and actuate them to follow a new behavior. ( S.Tavafian2012 ) Another survey in Somali was about an educational programme about the intent of the screening trial, to promote Somalis to set about the trial. The participants praised the enterprise and suggested that such information should be provided in a community scene, because it would assist adult females to comprehend the value of the trial, and to get the better of the different fatalistic barriers to testing. further, Participants suggested bettering the consciousness of testing among adult females via mass media: Television, wireless, picture, DVDs, CDs and audiotapes ( Abdullahi, 2009 ) ,Health publicity ( ACCP 2004 ) ( reexamine the rubric )There is a deficiency of information sing wellness publicity theoretical accounts that have been used to act upon wellness behavior among adult females in Algeria, and even there is no description how the intercession methods were selected, Alliance for Cervical Cancer Prevention ( ACCP ) consists of five international wellness organisations who portion all the same end to forestall cervical malignant neoplastic disease in limited-resource countries.it aims through its undertakings to implement an effectual bar schemes to understate the load of the cervical malignant neoplastic disease.unfortunately, Algeria has non been included in this enterprise, through my reappraisal of this manual, I would propose it as an attack to better adult females ‘s wellness is Algeria and to advance wellness service bringing. Many method of diagnostic, testing and intervention are presently used. And each of them has strengths and restrictions, this method should be reviewed to pick up the most appropriate for the patient, for the showing for illustration the Pap smear trial is the most normally used, this trial requires multiple and regular visit from the client, which can be a barrier for the adult female to go to it, The ACCP suggest some alternate attack with better sensitiveness and specificity such as Human papillomavirus ( HPV ) DNA proving, or ocular showing, a low cost method with an immediate consequence. As a wellness attention installation, they suggest to unite the intervention of precancerous lesions to the showing procedure, and suggest some effectual and safe methods that should be performed by doctor and non physician. These intervention methods allow remedy and histological confirmation at the same clip, it has been shown that this enterprise was praised by adult females and suppliers every bit good, and it has a great consequence to take down rate morbidity. The combination of both effectual showing attack and intervention would get the better of the restriction. Facility adult females ‘s entree to precancer intervention services, through choosing a plan to associate testing services to precancer intervention services. This would increase the effectivity and promote adult female to follow up. Achieving widespread testing coverage of the mark population by choice of well-organised bar attack. And this may include the policymakers and governments who should promote the investing in cervical malignant neoplastic disease bar Planing an effectual bar intercession: Planing a bar plan requires a coordination between a multidisciplinary direction squad, that include clinical, administrative, and preparation specializers. To accomplish the plan ‘s aim, the squad members should follow a participatory procedure which includes besides the position of laic people who are concerned by the result of this plan, and this will let accomplishing a high showing coverage with satisfactory consequence. Bettering wellness services and laboratory substructures: bringing services should be accessible, acceptable, low-cost, and dependable to fulfill the client and guarantee a high coverage of the population mark Training: Ensuring Performance to Standard Ensure to measure up a competent staff and wellness supplier, to pull client to utilize the installations available and this would go on by developing session that enable supplier to confidently offer dependable servicesSupplying Information and Counselling to Address Community and Client NeedsWomen mark group should be informed enough the benefits of showing and handiness of bar services to increase the effectivity of the plan, and this could go on by direct contact between adult female and wellness worker or through aggregate media and run, Social web intercessions, mailed invitation missive for showing and reminders, information booklet which are really popular to distribute information about wellness subjects. It has been stated that direct supplier contact is more effectual to increase the usage of bar services as the single guidance will turn to concerns and emotional demand and should be more convincing Overview of showing, intervention and Palliative Care services of cervical malignant neoplastic disease Cervical malignant neoplastic disease showing services, cervical malignant neoplastic disease intervention, and alleviative attention services should be continuously linked to guarantee the effectivity of the plan.DecisionPlans should be planned strategically, be based on realistic appraisal of demands and capacities, and use the most recent grounds on showing and intervention attacks. ie hapless public presentation of cervical malignant neoplastic disease bar plans in some limited-resource scenes has most oi‚?en been the consequence of hapless planning and execution and deficiency of systems for ongoing monitoring and rating, irrespective of the screening trial or intervention methods used. Establishing mechanisms and procedures to back up and prolong each constituent of a plan will travel far to guaranting that services are effectual, accessible, and acceptable to adult fem ales who need them.