Hubspot Case Question Essay

1. Analyze HubSpots Marketing commix in the context of an overallMarketing Strategy 2. Do you agree with HubSpot that the rules of tradeing have changed? If so, how? Is incoming tradethe answer? wherefore or why not? 3. Is HubSpot finding and serving the undecomposed set of customers? Given its position as a start-up company,should it widen its focus to inspection and repair any customer that comes its way? Or narrow their target, by counselingexclusively on either possessor Ollies or Marketer Marys? Or by focusing exclusively on either B2B or B2Ccustomers? 4. HubSpot has begun to differentiate its products as it has learned much about its customers. Should it domore? Should its determine strategy change too?Does the software-as-a-service (SaaS) price model workfor both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers? 5. Are Halligan and Shah be too stubborn by not doing any outbound marketing? Or shoul d they continueto practice what they preach by focusing on inbound marketing entirely? 6. Halligan and Shah want HubSpot to be to marketing, what salesforce.com is to sales. What would your visualize of bodily function be to make this happen? Why would you take these actions? What keeps you up at nightabout your plan?This case follows the growth of HubSpot, an entrepreneurial post which faces significant challenges includingdeveloping a market segmentation, deciding which customer to serve and which customers to twist away,configuring a pricing strategy which is aline with the value being delivered to customers, and determiningwhether inbound marketing programs can generate enough scale leaf to grow the business or whethertraditionaloutbound marketing methods need to be employed to deepen growth. The HubSpot case focuses on issuesaround marketing channels, specifically inbound marketing and the use of weave 2.0 tools and applications suchas blogging, search engine optimizat ion, and social media