'I have no idea Essay\r'

'1.Is it ethical to share a return that is, at best, tho mildly effectual? Discuss. Product? Discuss. ANS: Selling a product that at its best mildly industrial plant is ethical becaexercising the product does work. The issue that persons are having is that it varies in effectiveness per person.\r\n2.Is it ethical to exploit cultural norms and value to promote a product? Discuss. ANS: I see that is it perfectly correct to exploit cultur eachy set norms. Marketers depend on cultural determine and norms to market products. It is through the understanding of the markets culture and values that companies better understand the customers’ needs.\r\n3.Is the advertising of amusement park & axerophthol; kind demeaning to women, or is it promoting the equity option in a way non excessively dissimilar from how most cosmetics are promoted? ANS: pretty and lovely has taken advantage f the correct that cosmetic companies promote. Cosmetic companies promote that women are c ontinuous tense and perfection can be achieved through their products. Fair and lovely has epitomized this through their c deoxyadenosine monophosphateaigns\r\n4.Will HLL’s Fair & Lovely Foundation be enough to envision charges made by AIDWA? Discuss. ANS: The product subdued has acceptance in the Indian market so it whitethorn be that the foundation has been effective. The foundation overly does a great job in countering the believe that the product demeans women by empowering them.\r\n5.In send of AIDWA’s charges, how would you paint a picture Fair & Lovely promote its product? Discuss. Would your rejoinder be different if Fairever continued to use â€Å" right” as a theme of its advancement? Discuss. ANS: In light of AIDWA’s response I recommend that Fair & Lovely promote the product without using luridness as the theme. If they do continue to use fairness as a campaign they should alter the perception of fairness as not being light sputter but representing toned and healthy skin.\r\n6.Propose a forward motion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. ANS: I\r\npropose that a childlike change in the promotion from advocating for fairer skin towards healthier toned skin can relieve the insistence being faced by the company.\r\nHow can they go about this campaign? Fair and Lovely should dip a campaign promoting that beauty is not only fair but dark also. This campaign should publicize women of varying skin tone, shapes and sizes using the product not to change their skin tone but enhancing their stimulate skin tone.\r\n7.Now that a male market for fairness convulse exists, is the strength of AIDWA’s argument lessened? ANS: Male market for fairness cream does in essence weaken the argument that fairness cream is demeaning to women. However it can sustain the argument that the company has widen its grip on exploiting c ultural norm and values by advocating for popular â€Å"fairness” of both males and females.\r\n8.Comment on using â€Å"Shakti Ammas” to fetch â€Å"fairness cream for the masses” in light of AIDWA’s charges. ANS: Fair and Lovely is responding to the train of the market. In spite of the claims of AIDWA the market is still demanding the product. AIDWA may need to to attack the culture vs. attacking the company.\r\n9. comprehend to â€Å"In India, Skin-Whitening\r\n'