Marketing 388 Assignment 1 Avon Ladies

Factors in Avons microenvironment leading to shape its merchandise strategies:         The companys top steerage: In 1988 Avons chief executive officer James E. Preston introduced heterogeneous changes and applied modifications to Avons bank line structures which directly affected its market strategies. Andrea Jung who later became Avons new CEO partnered with Mattel and made more changes such as the Lets Talk turn on and the alliance with Roche Consumer health geared Avon to a new take aim of marketing planning and development.         The companys decision to refocus the company on its warmheartedness business- selling cosmetics, fragrances and toiletries and selling unrelated business. With addition to sore prices of Avons output had a great impact on the marketing strategies because this footstep was a clear strategy to rein speciality Avons compute and attract customers to take nonice of its presence.         The custo mers: The Lets Talk positional exemplify was developed after Avon consulted with marketing departments in 13 severalize markets around the world, its aim to uncover womans commonalties as well as their differences. Based on the research uncovered from the customers allowed the companys R& adenine;D to produce and manufacture higher quality products to defy customers taste.         The marketing in endpointediaries: The fusion between Avon and Mattel, Inc. allowed Avon sales representatives to begin distributing Mattels Barbie dolls.

This confederation was beneficial to both parties as powerful distribution communication channel was com! bined with powerful brand image. Avons added a noted brand to its product line at the same term Mattel products were distributed by a powerful distribution channel.         Marketing intermediaries: The ladies that promoted, sold, and distributed its products stubborn that they needed more than part time jobs. Therefore, the sales power turnover increased more than 200 percent. This caused that many customers could not find a salesperson when they wanted to buy a product. In 1997, they made a drastic... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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