Case Study Taj

Case Study The virgin Taj reservation, dispersal and CRM platform includes the followers applications: reliance| Voyager CRS Trust|Connect powered by Serenata Taj Hotels, Resorts and Palaces Implements a comprehensive examination CRS and CRM Integration for its 75 Prestigious Hotels The next-generation firmness streamlines the reservation and distribution process, provides analytic argumentation intelligence inform and enables Taj to identify subordinate guests and sales accounts across all properties. For more than 100 years, Taj Hotels and Resorts prolong acquainted guests with the living heritage of India - and a legendary mystify in cordial reception. As part of the Tata base of companies www.tata.com, Indias premier credit line house, Taj Hotels Resorts and Palaces comprises 57 hotels in 40 locations across India with an additional 18 world-wide hotels in the Maldives, Mauritius, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa, and the Middle E ast. Over the years, Taj has won international acclaim for its quality hotels and its excellence in dining, business facilities, interiors, and world-class, personalised service.

In India, Taj is recognized as the premier hospitality provider, spanning the space and breadth of the country, and gracing important industrial towns and cities, beautiful beaches, historical and pilgrim centres, and wildlife destinations. Taj was confronted with a fragmented distribution environment based on diverse non-interactive systems, which made it difficult to set uniform standards, pose challenges for a uniform channel management and for corporate inform and revenue management a! nd made it difficult to recognize wanted guests, companies and choke agents on a chain-wide level. With the aim to achieve a new integrated and centralized solution that would combine best-of-breed engineering science and come back a completely new reservation, distribution and CRM platform, Taj chose the integration provided by The PLC in cooperation with Trust...If you want to get a full essay, read it on our website: OrderCustomPaper.com

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