Olympus Case

Introduction The Olympus Optical Company, Ltd. Was founded in 1919 by Takachnibo Seisakusho. Olympus reaping bank note let in cameras, video camcorders, microscopes, endoscopes, and clinical analyzers. Olympus divisions: Divisions answerable for revenues were consumer products, scientific equipment, endoscopes, and diagnostic. The 35mm camera grocery store * Competitors : Asahi Pentax, mandate, Minolta, Nikon. polity and Minolta largest competitors with 17% grocery share, Olympus 10%. * 2 major types of cameras 1. necromancer lens reflex (SLR); 2. genus Lens shutters (LS) or compress cameras. * recordusoncert end amateur 35 mm cameras were divided into 2 segments; 1. Very in costly cameras produces generally by film manufactures; 2. 35mm cameras that were less(prenominal) expensive than SLR cameras( dramatic change in 1980 introduction of compact cameras) st wandergical change at olypmus 1. Recapturing market share 2. Improving product Quality 3. decrease Production cost Recapturing market share * key out its product by progressive use of technology go up a proficient line of low cost cameras with point emphasis on whirr lens model. * * Introducing peeled output ON NEW market --- very high stake!!!!

* Competitive benefit develop electronic shutter unit of measurement that combines auto rivet entertain and the lens system, which allowed size of the camera to be smaller * Changes on the market: - Treats 1. Foreign exchange rate; 2. How cameras were change( distribution bring products sold through discount houses and hatful merchandisers lower get up margins. 3. The role of other consumer products- customer were trying to choose amongst a compact disc player or a compact camera. Olympus viewed compact disc player as a competitive product - ??????? wherefore??? Its a solo different product????? foodstuff research: * Quantitative selective information about 35 mm cameras from 3 resources: * qualitative info - 7 sources * wonder of professional...If you want to get a sufficient essay, order it on our website: Ordercustompaper.com

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