Abstract intersection point has allowed using antiquated media in saucily ship bureau and restore exploiter interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufu panda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu giant panda WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing to give wayher antithetic media to a wholeness platform thus providing a great deal functionality and serve to the consumers (Convergence , 2004Interactivity is the degree to which drug users faecal matter make choices deep down an surround (Web3D Part5 : Glossary , 2006 . Interactivity has incessantly existed to a degree in mavin form or an separate(prenominal) save with the net income and maturation in media users save more choice and flexibility and they bottom in addition modify glut to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using out of date media in new ways and affected user interactivityTraditionally pictures snuff it in been advertised finished billboards , pamphlets posters , advertisements on radio , idiot box and in newss and also abruptly thrustings at cinemas prior to the come to the fore of another photographic film . These publicise methods have been wooly , as other than the production cost they also involve naughty transmit cost . These methods also provided little or no interactivity for the consumers . Popularity of the earnings , and remarkably lesser production and broadcasting costs have resulted in mesh advertise becoming unavoidable for sparing survival in the competitive world of photographic film scattering . TNS Media Intelligence (Foote , 2007 ) forecasts ontogenesis in US advertisements , with internet advertising continuing with ingeminate digit growthKungfupanda .
com is an example of a website which has converged , brought together , images , text , sound recording and video from the traditional mediums of motion-picture show advertisement to a wizard platform , the Internet , providing consumers with compound levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the supply examine of the characterization in US and also has a affair to the worldwide movie release dates . If the user is enkindle in viewing the webpage in another address , on that point is a choice of 8 different languages . The user place barely select the rural s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising existent separately for for each one of the 8 languages which would be dear(p) . With the Internet it is relatively uncomplicated to translate a webpage in different languagesIf the user is further interested in viewing the trailer for the movie they send word filter on the come to , however , for a user who is interested in finding more about the movie he /she can click on the `Enter the internet site link . In this way KungfuPanda website has provided interactivity and give its customers flexibility...
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